Apple Promotes Face ID with a Video That Asks What if You Could Open Anything by Looking at It?

A new tongue-in-cheek ad from Apple highlighting the power of Face ID has been published on YouTube. The ad begins with a girl walking through the halls of a high school who looks startled when she unlocks her iPhone X by looking at it. Next, she looks at a locker in the hallway that unlocks too, spilling its contents onto the floor. From there, the girl runs through the school unlocking and opening everything in sight, wreaking havoc to the beat of Bang Bang by Pete Cannon, a single that was released on Apple Music today.

The video is fun way of promoting Face ID by imagining what it would be like if you could unlock anything with just a glance.

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John is MacStories’ Managing Editor, has been writing about Apple and apps since joining the team in 2015, and today, runs the site alongside Federico.

John also co-hosts four MacStories podcasts: AppStories, which covers the world of apps, MacStories Unwind, which explores the fun differences between American and Italian culture and recommends media to listeners, Ruminate, a show about the weird web and unusual snacks, and NPC: Next Portable Console, a show about the games we take with us.

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