This Week's Sponsor:

Incogni

Put an End to Spam, Scams, and Robocalls on Your iPhone

Apple Q1 2015 Results: $74.6 Billion Revenue, 74.5 Million iPhones, 21.4 Million iPads Sold

Apple has published their Q1 2015 financial results for the quarter that ended in December 2014. The company posted revenue of $74.6 billion. The company sold 21.4 million iPads, 74.5 million iPhones, and 5.5 million Macs, earning a quarterly net profit of $18 billion.

“We’d like to thank our customers for an incredible quarter, which saw demand for Apple products soar to an all-time high,” said Tim Cook, Apple’s CEO. “Our revenue grew 30 percent over last year to $74.6 billion, and the execution by our teams to achieve these results was simply phenomenal.”

The quarter sets a new record for Apple: before today’s results, the company’s record was $57.6 billion revenue reported for Q1 2014.

Estimates and Previous Quarters

Apple’s guidance for Q1 2015 fell between $63.5 billion and $66.5 billion of revenue, fueled by continued sales of the iPhone 6 and iPhone 6 Plus in more countries, the launch of the iPad Air 2, and the launch of the iPad mini with Retina Display.

Fortune, polling a number analysts, predicted Apple would sell 67 million iPhones, 21 million iPads, and 5.5 million Macs on average. Analysts predicted earnings of $2.68 per share and $68.7 billion in revenue (year-over-year growth of 30% for earnings and 20% for revenue).

Comparatively to this quarter’s results, Apple earned $57.6 billion in revenue in the year ago quarter (Q1 2014), selling 51 million iPhones, 26 million iPads, and 4.8 million Macs. Apple’s net profit was $13.1 billion.

A new ‘Other’ category in 2015

Starting this quarter, Apple has created a new ‘Other’ category for their financial results which will combine the sales of the upcoming Apple Watch, iPod, Apple TV, Beats products, and other accessories. The move will make it difficult to break out exact sales figures for the Apple Watch and is also different to how Apple treated the iPhone and iPad, which from the first quarter received their own category.

Notes from the Call

“I’m incredibly proud of everyone who contributed to the results we’re about to hear” – Tim Cook

“Unprecedented popularity of iPhone 6 and iPhone 6 Plus. This volume is hard to comprehend.” – Tim Cook

An average of 34,000 iPhones were sold every hour. The fastest rollout in Apple’s history.

500 million visitors to Apple’s stores during the quarter (both retail and online).

On November 22, 2014, Apple shipped its billionth iOS device, a 64 GB Space Gray iPhone 6 Plus. The device is being kept at Apple.

Over 600 developers are integrating with HealthKit for iOS 8.

“We’re more convinced than ever that 2015 will be the year of Apple Pay.” – Tim Cook

Apple Watch will ship in April.

Revenue from developed countries was up 20%; from emerging countries, revenue was up 58%. Greater China revenue was up 70%.

14% growth rate for Macs during the quarter. All-time record revenue.

Developers have earned $25 billion on the App Store to date.

Apple opened 10 new retail stores during the quarter, bringing the total to 447, 182 of which outside of the US.

Apple now has $178 billion in cash and marketable securities, up $22.7 billion.

iPhone 6 is the most popular iPhone model according to Tim Cook, although, with 74.5 million iPhones sold, he also added that they were “all popular” during the quarter.

Apple had the highest number of customers who were new to the iPhone in the quarter. The current iPhone line-up had the highest Android switching rate in the past three years.

Tim Cook on Apple Watch: “I’m using it every day and I can’t live without it”

“I’m very optimistic and bullish on iPad over the long run” – Tim Cook

“The upgrade cycle [for iPad] is longer than an iPhone, probably between an iPhone and a PC” – Tim Cook

“I believe there’s a very bright future for iPad” – Tim Cook

25 million Apple TVs have been sold to date.

Graphical Visualization

Below, a series of charts showing Apple’s Q1.

From Twitter

Some of the best tweets about Apple’s Q1 2015 results.

Join

Access Extra Content and Perks

Founded in 2015, Club MacStories has delivered exclusive content every week for nearly a decade.

What started with weekly and monthly email newsletters has blossomed into a family of memberships designed every MacStories fan.

Learn more here and from our Club FAQs.

Club MacStories: Weekly and monthly newsletters via email and the web that are brimming with apps, tips, automation workflows, longform writing, early access to the MacStories Unwind podcast, periodic giveaways, and more;

Club MacStories+: Everything that Club MacStories offers, plus an active Discord community, advanced search and custom RSS features for exploring the Club’s entire back catalog, bonus columns, and dozens of app discounts;

Club Premier: All of the above and AppStories+, an extended version of our flagship podcast that’s delivered early, ad-free, and in high-bitrate audio.

Federico is the founder and Editor-in-Chief of MacStories, where he writes about Apple with a focus on apps, developers, iPad, and iOS productivity. He founded MacStories in April 2009 and has been writing about Apple since. Federico is also the co-host of AppStories, a weekly podcast exploring the world of apps, Unwind, a fun exploration of media and more, and NPC: Next Portable Console, a show about portable gaming and the handheld revolution.

@viticci
@viticci
@[email protected]
@viticci.macstories.net
[email protected]