Apple Stores vs. Disneyland

Good catch on The Atlantic: basing on the numbers provided by Apple at its Q4 earnings call, Apple’s retail stores worldwide got almost 4 times the visitors of, say, Disney World in 2009.

On Apple’s earnings call, you probably didn’t catch that Apple set a new retail foot traffic record last quarter, what with all the iPad supply fears and Steve Jobs ranting. But they did: more than 74.5 million people went to one of the 317 Apple stores across the world.

Only a small percentage of them actually bought anything, but that’s the point. Apple has managed to transform *hanging out in their stores* into entertainment.

The cultural shift Apple started is here to stay, and it’s going to be one hell of an effort for any competitor to catch up, or get even close. [via Brooks Review]

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Federico is the founder and Editor-in-Chief of MacStories, where he writes about Apple with a focus on apps, developers, iPad, and iOS productivity. He founded MacStories in April 2009 and has been writing about Apple since. Federico is also the co-host of AppStories, a weekly podcast exploring the world of apps, Unwind, a fun exploration of media and more, and NPC: Next Portable Console, a show about portable gaming and the handheld revolution.

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