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Apple Watch Nike+ Ads Starring Kevin Hart Debut

The Apple Watch Nike+, with its special band, watch faces, and fitness features was released on October 28, 2016. Today, Nike released a series of ads titled The Man Who Kept Running starring actor-comedian Kevin Hart to show off the new watch.

The ads follow Hart as he leaves to try his new Apple Watch Nike+. The premise is that Hart disappears, but is found months later by a film crew as he runs through the desert 700 miles from home.

Each of the seven ads plays off of the question posed by the scheduling feature of the Nike+ Run Club watch app: ‘Are we running today?’ For Hart, the answer is always ‘yes.’ Each spot also highlights a unique feature of the Nike+ version of the Apple Watch that sets it apart from the regular Series 2 version.

Here is the ad that sets up the storyline for the series. The other videos can be viewed after the break.

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John is MacStories’ Managing Editor, has been writing about Apple and apps since joining the team in 2015, and today, runs the site alongside Federico.

John also co-hosts four MacStories podcasts: AppStories, which covers the world of apps, MacStories Unwind, which explores the fun differences between American and Italian culture and recommends media to listeners, Ruminate, a show about the weird web and unusual snacks, and NPC: Next Portable Console, a show about the games we take with us.

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