Continuing the yearly tradition, Apple’s Back to School sale launched today on Apple.com and in stores. Along with the usual education discounts of $50 for Macs and $20 for iPads, Apple is also including a pair of Beats wireless headphones with every order of either a Mac, iPad Pro, or iPhone.

On the Mac side, buyers have a choice from the selection of Beats Solo2 Wireless On-Ear headphones in 11 colors. Unfortunately, selecting a pair during the checkout process doesn’t display the color in the picture along the side, so make sure to check out how the colors look before choosing.

For both iPad Pro and iPhone, an order comes with one pair of Beats Powerbeats2 Wireless headphones or the equivalent value to be put toward a pair of Solo2 Wireless Headphones. The Powerbeats2 headphones come in 7 options.

If you’ll be taking advantage of this promotion, note that the cost of the Beats will be reflected on the total until checkout. After completing the process, Apple will deduct the price and it will reflect as savings.

This year’s Back to School sale started noticeably earlier than last year’s promotional period – which took place from July 23 to September 18 – and I have to wonder if this promotion is Apple looking to introduce wireless headphones to more people ahead of the iPhone 7 launch. If the iPhone 7 does indeed ship without a headphone jack, this promotion will be a great way to familiarize the public with Bluetooth headphones.

For more information on the discount, head over the the promotion page here.

Update: According to multiple redditors in this thread, Apple will honor the deal even if the computer was purchased within two weeks before the promotion’s launch. Although many people have been able to snag the headphones, be wary – Apple hasn’t released an official policy on this.