The Apple site today went down and despite earlier rumors that it had gone down because of the launch of the white iPhone 4, the outage seems to have been due to cosmetic changes being made to Apple.com. The most obvious change is the sites navigational bar that is now a much darker tint of gray.
Animations have been added to several pages (such as the iPhone page) and the key pages from the navigational bar have been revamped and refined. Jump the break for images of the new Apple.com or head there yourself.
The Store and Support component of the site are still down; when it returns this post will be updated.
UPDATE 1: A very subtle background texture has been also added to the site. Comparison included after the break.
UPDATE 2: Store and Support seem to be up, with no change.