This Week's Sponsor:

Incogni

Put an End to Spam, Scams, and Robocalls on Your iPhone


Backflip Studios Hits Milestone With 100 Million Downloads Of Its Mobile Games

Backflip Studios, the developer behind the popular iPhone games of Paper Toss, Ragdoll Blaster 2 and Strike Knight today announced that their mobile games have been download more than 100 million times - as a comparison, Angry Birds has been downloaded over 200 million times. It notes that roughly 80% of the downloads have originated from the iPhone, with about 20% from Android.

Backflip has around 25 million monthly active users, which is already up from 20 million in December last year, even more impressive is the 2.5 million daily active users that Backflip entices across its entire network of games. Roughly a third of the company’s revenue comes from App Store sales whilst another third comes from advertising (last October advertising was worth half a million dollars per month for Backflip) and another third from in-app purchases. Backflip’s success isn’t slowing down either, its revenue and user growth is between double and triple what it was just a year ago and its free games generate more than a billion impressions a month.

The Backflip team, which is self-funded and has 23 employees, is ramping up for a number of game releases coming this summer. Launching today was Strike Knight HD, the iPad version of the popular bowling game, and then there will Shape Shift, Backflip Solitaire and Boss Battles. Most, if not all, will initially be offered for free, following the success of Backflips ‘Summer of Free’ promotion that drew the company a huge success.

[Via VentureBeat]

Access Extra Content and Perks

Founded in 2015, Club MacStories has delivered exclusive content every week for nearly a decade.

What started with weekly and monthly email newsletters has blossomed into a family of memberships designed every MacStories fan.

Learn more here and from our Club FAQs.

Club MacStories: Weekly and monthly newsletters via email and the web that are brimming with apps, tips, automation workflows, longform writing, early access to the MacStories Unwind podcast, periodic giveaways, and more;

Club MacStories+: Everything that Club MacStories offers, plus an active Discord community, advanced search and custom RSS features for exploring the Club’s entire back catalog, bonus columns, and dozens of app discounts;

Club Premier: All of the above and AppStories+, an extended version of our flagship podcast that’s delivered early, ad-free, and in high-bitrate audio.