This Week's Sponsor:

Incogni

Put an End to Spam, Scams, and Robocalls on Your iPhone

Conan O’Brien Introduces The Apple iDea

Brought to you by the minds of Conan O’Brien and TeamCoco, the iDea is the latest product in Apple’s multitouch line-up – except it’s not clear what it is, yet. Clearly inspired by Apple’s latest iPad 2 promo videos and ads, the iDea commercial touches some key parts of Apple’s marketing machine: gestures, voiceover, higher price point for bigger model, thinner design in the second-gen version. It’s got everything the Apple marketing team would be proud of.

Check out the video below. [via TUAW]

Join

Access Extra Content and Perks

Founded in 2015, Club MacStories has delivered exclusive content every week for nearly a decade.

What started with weekly and monthly email newsletters has blossomed into a family of memberships designed every MacStories fan.

Learn more here and from our Club FAQs.

Club MacStories: Weekly and monthly newsletters via email and the web that are brimming with apps, tips, automation workflows, longform writing, early access to the MacStories Unwind podcast, periodic giveaways, and more;

Club MacStories+: Everything that Club MacStories offers, plus an active Discord community, advanced search and custom RSS features for exploring the Club’s entire back catalog, bonus columns, and dozens of app discounts;

Club Premier: All of the above and AppStories+, an extended version of our flagship podcast that’s delivered early, ad-free, and in high-bitrate audio.

Federico is the founder and Editor-in-Chief of MacStories, where he writes about Apple with a focus on apps, developers, iPad, and iOS productivity. He founded MacStories in April 2009 and has been writing about Apple since. Federico is also the co-host of AppStories, a weekly podcast exploring the world of apps, Unwind, a fun exploration of media and more, and NPC: Next Portable Console, a show about portable gaming and the handheld revolution.

@viticci
@viticci
@[email protected]
@viticci.macstories.net
[email protected]