Conan O’Brien Introduces The Apple iDea

Brought to you by the minds of Conan O’Brien and TeamCoco, the iDea is the latest product in Apple’s multitouch line-up – except it’s not clear what it is, yet. Clearly inspired by Apple’s latest iPad 2 promo videos and ads, the iDea commercial touches some key parts of Apple’s marketing machine: gestures, voiceover, higher price point for bigger model, thinner design in the second-gen version. It’s got everything the Apple marketing team would be proud of.

Check out the video below. [via TUAW]

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Federico is the founder and Editor-in-Chief of MacStories, where he writes about Apple with a focus on apps, developers, iPad, and iOS productivity. He founded MacStories in April 2009 and has been writing about Apple since. Federico is also the co-host of AppStories, a weekly podcast exploring the world of apps, Unwind, a fun exploration of media and more, and NPC: Next Portable Console, a show about portable gaming and the handheld revolution.

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