From the website:
“An iPhone/iPod touch game made by 3 guys in just 24 hours.
Yes, you read that right! 3 guys… 24 hours.
Starting with just a skeleton idea; the three of us will implement a complete game from nothing, to full submission to the AppStore within 24 hours.
The fun begins on Saturday, March 6th at 9:00am EST.
Watch it all unfold LIVE right before your eyes by following our Blog during the event. Each of us will be posting updates on our progress throughout the day. You’ll be able to view sketches, graphics and screenshots as and when they’re made, listen to sound effects and music as they’re created, and comment on any post that we make on the site.”
Seems like after the OneWeekApp event the goal is to create apps in the shortest timeframe. They’re also giving away some apps, starting with Pixelmator. I’ll check it out anyway.