On Saturday, Apple officially opened its first retail store in Amsterdam. Located at Hirschgebouw, Leidseplein 25, the first store in the city blends historical architectural elements with Apple’s unique style and approach to retail presentation. Gary Allen of ifoAppleStore has a great recount of the opening day:
In typical Apple fashion, construction of the interior was a labor of love, taken from history. Everything is a recreation, although it is impossible to tell even from a close examination. The employees are still in awe of the store, since they had their first view of the interior just nine days ago. Steve Jobs signed off on the project before the project before he died last year, and Apple has taken great care within the company to credit the artisans, craftsman and construction team who created the store.
The superlatives are many: most number of Apple products on display of any store in the chain, second-largest store in square-footage, and largest volume of any store in the chain. But those are just numbers, when a store should really be judged by its appearance.
Whilst you’ll be able to find more information about the store on Apple’s dedicated retail webpage, we wanted to share a series of photos our friend Jack Amick took last Saturday and sent us. You can find them after the break. Also make sure to check out Jack’s Flickr photostream for some full-size shots, and a video.
Update: We’ve posted a full-size version of the photo showing Senior Director of International Retail Steve Cano at the Amsterdam Apple Store.
