Launching today is HockeyApp, a new service for developers of iOS and soon Android and OS X apps. Its main function is to simplify the beta distribution process and collection of crash reports. Like other beta distribution tools and services, such as TestFlight, HockeyKit (for iOS apps) uses Apple’s over-the-air distribution process that was introduced in iOS 4.0.

HockeyApp, however, goes beyond just offering developers an easy way to distribute new beta builds. It also has a feature that lets developers automatically inform testers about a new beta version from within the app itself – even including release notes and potential to instantly update the app right then and there. Critically for developers, HockeyApp gives developers access to key data from crash reports and can optionally also give statistics on exactly what devices, iOS versions and languages were used and for how long.

HockeyApp will offer developers three plans, varying in cost but starting at $20 per month for 5 apps, 1GB storage and 100 users. Team members and testers won’t have to pay anything and there is a one-month trial for developers available. Jump the break for some screenshots of the service.