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Introductory Pricing Coming to App Subscriptions

Earlier today, Apple released iOS 11.2 beta 2 to developers. The release notes accompanying the beta include the following announcement:

Soon, you’ll be able to offer new customers a discounted introductory price for your auto-renewable subscriptions on the App Store. iOS 11.2 introduces new classes … and new properties … to provide details on the introductory pricing and billing period you’ve selected for your auto-renewable subscriptions. You’ll be able to configure introductory pricing on your in-app purchase page in iTunes Connect soon.

Auto-renewing subscriptions were made available to all app developers with iOS 10 and already include the option to offer a free trial. With iOS 11.2 though, developers will have added flexibility to help them attract customers.

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John is MacStories’ Managing Editor, has been writing about Apple and apps since joining the team in 2015, and today, runs the site alongside Federico.

John also co-hosts four MacStories podcasts: AppStories, which covers the world of apps, MacStories Unwind, which explores the fun differences between American and Italian culture and recommends media to listeners, Ruminate, a show about the weird web and unusual snacks, and NPC: Next Portable Console, a show about the games we take with us.

@johnvoorhees
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@johnvoorhees.bsky.social
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