This Week's Sponsor:

PowerPhotos

The Ultimate Toolbox for Photos on the Mac

iPad and iPhone Beats Kindle In The UK, But Not In The US

Market research firm Book Marketing Ltd has revealed to GigaOM that in the UK both the iPad and iPhone are beating the Kindle as an eBook reader most used by consumers based on data from last September. The story however is very different in the US however with the Kindle far ahead after stellar growth throughout 2010 as the graph below the break demonstrates.

One point of note however with the research was that it didn’t distinguish whether or not an iPhone or iPad user was using the Kindle App or iBooks, which could mean that even in the UK, Amazon might have the greater eBook platform. The firm also discovered some interesting data regarding different eBook users in the US and UK, revealing that more men read eBooks in the UK but in the US more females read eBooks.

[Via GigaOM]

Join

Access Extra Content and Perks

Founded in 2015, Club MacStories has delivered exclusive content every week for nearly a decade.

What started with weekly and monthly email newsletters has blossomed into a family of memberships designed every MacStories fan.

Learn more here and from our Club FAQs.

Club MacStories: Weekly and monthly newsletters via email and the web that are brimming with apps, tips, automation workflows, longform writing, early access to the MacStories Unwind podcast, periodic giveaways, and more;

Club MacStories+: Everything that Club MacStories offers, plus an active Discord community, advanced search and custom RSS features for exploring the Club’s entire back catalog, bonus columns, and dozens of app discounts;

Club Premier: All of the above and AppStories+, an extended version of our flagship podcast that’s delivered early, ad-free, and in high-bitrate audio.

Former MacStories contributor.

[email protected]