Mashable shared an online study yesterday from Resolve Market Research, which details public perceptions about the iPad, and gives us some insight on how a purchase of the iPad will subsequently affect other sales.
One of the most interesting statistics published is that for one third of new iPad owners, it will be their first Apple product. Ideally the iPad is an affordable computer at $500 – if you just want an Internet machine, don’t want to drain your savings for a Macbook, but still want the Apple experience, the iPad becomes very appealing. Couple this with the intrigue of the slate form factor (that’s actually successful), and the eye-candy becomes hard to resist.
According to Resolve Market Research, 49% already owned iPods, while only 24% and 16% of potential iPad customers owned iPhones and MacBooks respectively.
Netbook and e-reader sales are taking a ding, and both Amazon and Barnes and Noble recently slashed prices of their valued products in an attempt to make their devices more attractive. But when you can have a computer, a gaming machine, and “The Internet” in your hands, why spend the cash on a Kindle or a Nook? The study shows that 49% and 32% of iPad owners would not be interested in e-readers or netbooks after a purchase of the iPad.
Though the majority of the public is still weary about the device. While the iPad has been a runaway success, 55% consider the iPad a very expensive toy, while only 33% consider it a technological breakthrough. 54% say they wouldn’t have a need for one, as 56% admit it’s best geared towards entertainment. Though 40% did say the iPad would be incredibly convenient to use. Enough percents for ya?
For the full study, be sure to check out Mashable’s report.
