While the Kindle has been an amazing accomplishment in paving the way for e-books, its time has seemingly passed. Citi analyst Mark Mahaney predicts that the Apple iBookstore will surpass Amazon’s service as the selection gets bigger and Apple sells more iPads. Electronista writes,

“Although not mentioned by Mahaney, Amazon also faces concern over the exposure of the Kindle reader and store versus Apple’s devices.”

As iBooks will begin opening doors on iPod touches and the new iPhone 4 starting next week, Apple will have a prominent advantage in simply outselling Amazon. The sheer amount of iBooks compatible devices, coupled with iBookstore integration with pre-existing iTunes accounts, makes purchasing e-books incredibly convenient. For the value of the Kindle compared to the iPad, consumers looking for an e-book platform may feel they’re getting more bang for their buck with Apple’s portable computer. Quite quickly, Apple is set to dominate yet another electronic market.

[via Electronista]