It looks like Motorola is back to its usual business of launching commercials with clear and direct pokes at Apple’s products. After the “giant iPhone” argument for the iPad, here comes a teaser of the ad Motorola will run during Super Bowl for its upcoming Honeycomb tablet, the Xoom.
The ad / teaser, called “Goodbye 1984”, says:
2011 looks a lot like 1984. One authority. One design. One way to work.
It’s time for more choices. It’s time to explore. It’s time to live a free life.
In the video, you can see planet Earth wearing Apple-white earbuds slowly fading from colors to black & white. The “one design” and “one authority” Motorola mentions is an obvious reference to the popular Super Bowl commercial Apple ran in 1984, quite possibility the most famous tech commercial of all time. Tech specs of the Xoom are presented in the ad, like Android Honeycomb support, 5 MP camera and 3G connectivity upgradable to 4G.
