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New Apple Store Opens In Reading, UK

Reported earlier this week after a five-year wait that saw several rumors constantly claiming Apple had finalized work on the location, a new Apple retail store opened this morning in Reading, UK, at the Oracle Shopping Centre. The Oracle Reading centre “is located in Reading town centre on the banks of the River Kennet, just inside the A329 ring road”.

The Apple Store is located in the upper level of the building and, as usual with recent retail grand openings, saw a long line of Apple fans and customers for its debut this morning. ifoAppleStore, who broke the news this week, has some photos and a video of the new Store, and we’ve collected other shots from people who were there from Twitter.

Check out the photo after the break, and visit Apple’s official page for The Oracle Apple Store here.

photo via

photo via

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Federico is the founder and Editor-in-Chief of MacStories, where he writes about Apple with a focus on apps, developers, iPad, and iOS productivity. He founded MacStories in April 2009 and has been writing about Apple since. Federico is also the co-host of AppStories, a weekly podcast exploring the world of apps, Unwind, a fun exploration of media and more, and NPC: Next Portable Console, a show about portable gaming and the handheld revolution.

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