Nike Announces New, Limited Edition Apple Watch Dubbed ‘NikeLab’

Nike has news out today concerning the latest fruits of its partnership with Apple. A new model of Apple Watch called ‘Apple Watch NikeLab’ is coming soon:

The limited edition, neutral-toned Apple Watch NikeLab maintains the beloved features of its predecessor: deep integration with the Nike+ Run Club app, exclusive Siri commands, GPS, a two-times-brighter display and water resistance to 50 meters, all made possible by a powerful dual-core processor and watchOS 3. ​

I don’t understand why Nike felt the need to give this Watch a new name rather than releasing it as an extension of the Nike+ line. Perhaps it’s simply a marketing angle, as they are presenting the NikeLab as a limited edition model.

If you’d like to get your hands on the Apple Watch NikeLab, it goes on sale April 27th on nike.com, at NikeLab stores, and at an Apple Tokyo pop-up in Isetan. Assuming this is a comprehensive list of sellers, it means you won’t be able to get the Watch from the Apple Store. It also appears unlikely that the band will be available for separate purchase, though that remains unclear.

Join

Access Extra Content and Perks

Founded in 2015, Club MacStories has delivered exclusive content every week for nearly a decade.

What started with weekly and monthly email newsletters has blossomed into a family of memberships designed every MacStories fan.

Learn more here and from our Club FAQs.

Club MacStories: Weekly and monthly newsletters via email and the web that are brimming with apps, tips, automation workflows, longform writing, early access to the MacStories Unwind podcast, periodic giveaways, and more;

Club MacStories+: Everything that Club MacStories offers, plus an active Discord community, advanced search and custom RSS features for exploring the Club’s entire back catalog, bonus columns, and dozens of app discounts;

Club Premier: All of the above and AppStories+, an extended version of our flagship podcast that’s delivered early, ad-free, and in high-bitrate audio.

Ryan is an editor for MacStories and co-hosts the Adapt podcast on Relay FM. He most commonly works and plays on his iPad Pro and bears no regrets about moving on from the Mac. He and his wife live in New York City.

[email protected]