Has the iPad revolutionized the publishing industry? Not quite, but according to publishers it is providing them with a new avenue of integration for video and text that’s just starting to transform business. While publishers are taking advantage of a new market that’s engaging early adopters worldwide, CEOs are responding with rather mixed results.

TechCrunch recently interviewed various top publishers who’re developing content for the iPad.

“At the Big Money Untethered conference in New York this Thursday, a cluster of top publishers including Donald Graham (CEO, Washington Post), Carolyn Reidy (CEO, Simon Schuster), Vivian Schiller (CEO, NPR) and Sarah Chubb (President, Conde Nast Digital), gathered to answer those questions and evaluate the explosive tablet market (according to Forrester Research, there will be 59 million tablets in use by 2015). We pitched a simple question to the panelists, does the iPad change everything and how is it transforming their business?”

NPR CEO Vivian Schiller is quoted as saying,

“It’s definitely a transformative device…[iPad] is the most distributed, well known tablet, there’s no question other manufacturers will come in with other variations of the tablet but the idea of this new form factor is a really exciting one.

I would never bet against Apple.”

TechCrunch has posted a video of their interviews, along with sample excerpts from select CEOs. If you have a bit of time, I’d highly recommend giving this a quick watch.