Sonos, makers of wirelessly connected audio systems, announced they’re about to launch an advertising campaign on Apple’s iAd network.
As for all the other companies that launched iAd companies, this is a big bet: iAd campaigns start at $1 million minimum orders, so you have to make sure you have a great and stunning ad experience to bring to iOS devices. Otherwise, you’re wasting money.
Sonos’ iAd looks impressive, with videos, user interactions, menus, stuff to do. This is what an iAd should be about: providing useful information on a product and engage a user at a personal level. Check out the video below.