The App Store Adds Weekend Deals Feature

Apple has introduced a new feature in the Today tab of the App Store called ‘This Weekend Only.’ Each Thursday, one app will offer an exclusive deal to users that lasts through Sunday.

The new feature is being kicked off with five deals instead of one:

The new promotion strikes me as a good way to help drive traffic to the App Store on weekends, which are slow sales days for many developers. It also makes sense to kick off the App Store’s new feature with apps from relatively large companies with broad appeal, but I hope that in the long run, smaller independent development shops are included too.

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John is MacStories’ Managing Editor, has been writing about Apple and apps since joining the team in 2015, and today, runs the site alongside Federico.

John also co-hosts four MacStories podcasts: AppStories, which covers the world of apps, MacStories Unwind, which explores the fun differences between American and Italian culture and recommends media to listeners, Ruminate, a show about the weird web and unusual snacks, and NPC: Next Portable Console, a show about the games we take with us.

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