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The Apple Macintosh Marketing History [Video]

An interesting and lengthy clip from 2004, showing six mean who were part of the legendary Macintosh team in the 80s, talking about the making of the original Mac and the whole marketing process behind it. Lots of anecdotes about Steve Jobs, too.

[9to5mac via Holy Kaw]

The six are Mike Murray (director of marketing), Mike Boich (the original Macintosh evangelist), Andy Cunningham (member of the Regis-McKenna PR team), Joanna Hoffman (the first marketing person in the Macintosh Division), Steve Scheier (ran the product launch), and Guy Kawasaki (evangelist).

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Federico is the founder and Editor-in-Chief of MacStories, where he writes about Apple with a focus on apps, developers, iPad, and iOS productivity. He founded MacStories in April 2009 and has been writing about Apple since. Federico is also the co-host of AppStories, a weekly podcast exploring the world of apps, Unwind, a fun exploration of media and more, and NPC: Next Portable Console, a show about portable gaming and the handheld revolution.

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