As usual with every Apple product announcement, keynotes start with “state of the business” introduction that, through various numbers and facts, reveals how the company is doing in several areas such as retail, the App Store, and hardware sales. At today’s media event in San Jose, Apple CEO Tim Cook shared some interesting details on a variety of subjects.

• iPhone 5 is off to a “tremendous start”. It’s been the fastest-selling opening weekend in the history of mobile phones.
• Apple has already sold 3 million units of the new iPods (combined with the rest of the line-up).
• 200 million devices have been updated to iOS 6.
• 125 million documents have been stored in iCloud.
• 300 billion iMessages have been sent to date.
• 28,000 iMessages are sent every second.
• 160 million Game Center accounts have been created.
• 70 million photos have been shared with Photo Stream.
• 700,000 iOS apps are available, 275,000 iPad apps.
• Customers have now downloaded 35 billion apps from the App Store.
• $6.5 billion have been paid to developers.
• 1.5 million books are available on iTunes.
• 400 million books have been downloaded since the launch of the Store.

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