The iPhone doesn’t need fancy packaging. At most, it might need a credit card sized reminder of more advanced gestures like copy & paste, or the home button taps. Still, this next, intriguing idea could change the way we think of traditional packaging. Mainly: how the hell do you use those complicated dumb phones?
Gizmodo credits designers Clara Gaggero, Adrian Westaway and Jaako Tuomivara as the inventors who have you place a phone in a book, which then teaches you how to use that phone. This is great for someone like my mom who has never had a cellphone before, as it’s not your traditional: “Press the call button. Dial nine. Whisper OMG three times. Hang up and try again,” style manual. But give people something tangible, and good kinesthetic learning takes place. Check out the video below to see this concept in action.
Out of the box - book from adrian333 on Vimeo.
