Digital game downloads have been on the rise in recent years and according to the latest NPD report, a large portion of that increase can be attributed to mobile devices which count for nearly half of all video game downloads. The report, which focused solely on full game downloads (not micro-transactions, add-ons or previously purchased games), notes that even those who owned a console would generally download more games to their mobile devices.

Following mobile devices were personal computers as the second most common platform for downloading games, no doubt driven primarily by Steam, then consoles and finally portable gaming devices (Nintendo DS, Sony PSP). Obviously it should be pointed out that, typically, a full game download for a mobile device is priced far lower than a game for consoles and even computers. Nonetheless, Anita Frazier notes in the report “Mobile gaming represents one of the fastest growing segments of the digital games market, and potential for future growth remains strong.”

Interestingly, of those that have purchased a mobile game in the past three months, a surprising 60% said they still spend the same amount on console or portable gaming device games. The report also revealed that if a game was available in physical and digital form at the same time, at the same price, 75% would buy a physical copy because they liked to own a “real” copy – the remaining 25% mainly cited convenience as their reason.

[Via TUAW]