As Twitter was crumbling under Elon Musk’s new leadership in 2023, various online circles found themselves flocking to alternative platforms. While some may have kept using Twitter (now known as… X), a non-negligible number of communities migrated over to Mastodon and other smaller platforms. Meanwhile, Meta shipped its own textual social media platform, Threads. The service initially launched in most parts of the world except for the European Union, but it’s been available in Europe for over six months now and has seen its usage soar.
For many, Threads understandably felt like a breath of fresh air following the chaos that engulfed Twitter. Unlike the latter, Threads is not run by someone that I and many others find to be an exceptionally despicable human. Its algorithmic timeline contrasts with Mastodon’s exclusively chronological feeds, and its integration with Instagram has attracted a number of big names and stars.
I’m an activist. In my daily life, I work and advocate for the advancement of trans people’s rights in France. As a result, my expanded online social circle mostly consists of LGBT people, and most of them are activists, too. However, in the span of a few months, almost everyone in that circle who was excited about Threads launching in Europe has now stopped using it and migrated back to Twitter, Mastodon, or elsewhere. When I ask around about why those people left Threads behind, their responses vary, but a trend persists: most felt like they were being shadow-banned by the platform.
Without hard data, it is difficult to investigate this feeling, to understand if it is truly widespread or specific to some online bubbles. But one thing is certain: Threads hasn’t felt like a breath of fresh air for all who tried to use it. In my experience as a trans woman, at its best, it has felt like Jack Dorsey’s old Twitter: a social platform overrun by an opaque moderation system, free-roaming hate speech, and a frustrating algorithm that too often promotes harmful content.
As months go by, incidents where Threads consistently failed to uphold its understood promise of a better-moderated Twitter-like platform have added up. Today, for many non-white, non-straight, non-male users, it is a repulsive social media experience, where their voices are silenced and where hate speech offenders who target them go unpunished.
Let’s talk about this.
