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Interview Roundup: Apple’s Executives Talk Up Apple Intelligence and WWDC

In what has become a yearly WWDC tradition, Apple executives have been out talking about the big announcements from this year’s conference. Craig Federighi, Greg Joswiak, John Giannandrea, and Tim Cook have given interviews to YouTubers, news sites, and John Gruber on a special edition of The Talk Show streamed live in spatial video.

They gave fascinating answers to some questions, particularly about Apple Intelligence, so without further ado, here’s a roundup of interesting Apple executive interviews over the past few days.

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Our thanks to 1Password for sponsoring our WWDC coverage this week.

tvOS 18: The MacStories Overview

Yesterday, during its WWDC 2024 opening keynote, Apple officially revealed its latest software story for Apple TV. Coming this fall, tvOS 18 introduces new intelligence-based features such as InSight and on-device Siri, native 21:9 aspect ratio support, new screen savers, and a host of noteworthy additions to enhance the at-home TV viewing experience. Let’s jump into everything new coming to Apple TV.

InSight

Apple’s video player is somewhat of a hidden gem when it comes to playback and controls for audio and captions. A few years ago, the company expanded its functionality with a quick swipe down gesture revealing an Info panel with details of the currently-playing content and quick access to the user’s Up Next queue. Premiering this fall is a new feature nestled between those two elements called InSight.

A new addition to Apple TV+, InSight gives users real-time access to information about the actors and their characters onscreen, as well as the soundtrack in a given scene, allowing viewers to quickly add that song or musical performance to an Apple Music playlist to enjoy later. Much like Amazon Prime Video’s X-Ray feature that came before it, there’s lots of fine granular detail that could be added to InSight before its fall launch, but this is a great start.

In addition to accessing InSight on the big screen, users will also be able to view real-time actor, character, and music information through the Remote app found in Control Center on iOS and iPadOS, allowing access to the same information for a distraction-free experience when watching with friends and family.

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Apple Announces New Features Coming to Its Services This Fall→

Alongside updates to Apple’s platforms and Apple Intelligence, the company announced an assortment of new features coming to its line of services this fall. From the press release in Apple Newsroom:

“So many of our users rely on Apple services throughout their day, from navigating their commute with Apple Maps, to making easy and secure payments with Apple Pay, to curating playlists with Apple Music,” said Eddy Cue, Apple’s senior vice president of Services. “We’re excited to give them even more to love about our services, like the ability to explore national parks with hikes in Apple Maps, redeem rewards or access installments with Apple Pay, and enjoy music with loved ones through SharePlay in Apple Music.”

I like that this services roundup is becoming an annual WWDC tradition. Some of these features were mentioned or shown on-screen during the keynote, but it’s easy for them to get overlooked in light of major operating system changes. While they might seem small in comparison, improvements to Apple’s services can have lasting day-to-day impacts on those who use them, myself included.

A few of my favorite services updates this year:

  • A new Places Library in Maps that allows you to save locations and write notes about them.
  • Tap to Provision, an easier way to add credit and debits cards to Wallet by tapping them instead of entering card numbers.
  • Redesigned event tickets in Wallet that can feature new types of data, including parking and weather information.
  • The Library tab in Apple Fitness+ for quicker access to saved workouts, Custom Plans, and Stacks.
  • Redesigned iCloud settings to better surface recommendations and features you’re using.

Check out the press release for all the updates coming to Apple’s services this fall. There’s a lot to look forward to there, and I’m happy to see the company continuing to push its services forward.

You can follow all of our WWDC coverage through our WWDC 2024 hub or subscribe to the dedicated WWDC 2024 RSS feed.

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Apple Intelligence: The MacStories Overview

After months of anticipation and speculation about what Apple could be doing in the world of artificial intelligence, we now have our first glimpse at the company’s approach: Apple Intelligence. Based on generative models, Apple Intelligence uses a combination of on-device and cloud processing to offer intelligence features that are personalized, useful, and secure. In today’s WWDC keynote, Tim Cook went so far as to call it “the next big step for Apple.”

From the company’s press release on Apple Intelligence:

“We’re thrilled to introduce a new chapter in Apple innovation. Apple Intelligence will transform what users can do with our products — and what our products can do for our users,” said Tim Cook, Apple’s CEO. “Our unique approach combines generative AI with a user’s personal context to deliver truly helpful intelligence. And it can access that information in a completely private and secure way to help users do the things that matter most to them. This is AI as only Apple can deliver it, and we can’t wait for users to experience what it can do.”

It’s clear from today’s presentation that Apple is positioning itself as taking a different approach to AI than the rest of the industry. The company is putting generative models at the core of its devices while seeking to stay true to its principles. And that starts with privacy.

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A Look at Code Completion and Swift Assist Coming in Xcode 16

Source: Apple.

Source: Apple.

Earlier today, I got the very first live demo of Swift Assist, one of the many developer tools introduced today by Apple. I also saw code completion in action. It was an impressive demo, and although the tools seem like magic and will undoubtedly be valuable to developers, they do have their limitations, which are worth exploring.

Code Completion in Action. Source: Apple.Replay

First, from what I could tell, code completion works extremely well. The demo I saw was of a simple restaurant app that displayed a menu. As an Apple representative typed variables and other items into Xcode, code completion named things in ways that made sense for a restaurant menu, such as Name, Price, and Calories. The feature also filled in types like strings, integers, and bools, along with the appropriate surrounding syntax.

In most cases, after typing just a handful of characters, the correct suggestion appeared and with a quick tap of the Tab key, the rest of the line of code was filled in. When the suggestion wasn’t what was wanted, a little additional typing steered the AI that backs code completion to the correct solution.

The model that drives code completion is trained specifically for the Swift programming language and Apple’s APIs. It runs locally on a developer’s Mac, enhancing privacy and ensuring that it’s available regardless of Internet connectivity. Although Apple was vague about the code on which the model was trained, it was clear from my briefing that it wasn’t on Apple’s own internal code, but Apple said it is code that it is authorized to use. I was also told that the model isn’t trained on the code of the developers that use the feature. Also worth noting is that Apple’s code completion model is continually updated independent of the update release cycle of Xcode itself.

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iOS and iPadOS 18: The MacStories Overview

Image: Apple.

Image: Apple.

At its WWDC 2024 keynote held earlier today online and with an in-person event at Apple Park in Cupertino, California, Apple officially announced the next versions of the operating systems for iPhone and iPad – iOS and iPadOS 18.

As widely speculated in the lead up to the event, Apple’s focus for both OSes largely revolves around artificial intelligence, or as the company likes to refer to the AI acronym now, “Apple Intelligence”. The new AI features in iOS and iPadOS promise to make both operating systems, well, more intelligent than before thanks to a completely revamped Siri and proactive functionalities that learn from users’ habits and apps. Presented as a fast, private, and personal set of features that draws from the user’s context and combines it with generative models, Apple Intelligence – which will debut in U.S. English only later this year, with a beta expected later this summer – will power a variety of new system features and experiences, starting from a revamped Siri and text analysis features to image creation, performing actions inside apps, and more.

But AI-related improvements aren’t the only new features Apple announced today. From a renewed focus on Home Screen customization and redesigned Control Center to a new design for tab bars on iPad and expanded Tapbacks in Messages, Apple has showed that, while they can follow the rest of the tech industry in rethinking how AI can enhance how we use our devices, they can continue shipping other functionalities for iPhone and iPad, too. Or, at the very least, they certainly can for the iPhone and iOS.

We’ll have in-depth overviews for both iOS and iPadOS 18 when the public betas for each OS come out next month, and, of course, we’ll continue diving into the announcements later this week on MacStories via our WWDC 2024 hub as well as AppStories. We’ll also have a dedicated story about Apple Intelligence coming later on MacStories with the highlights of all the AI-infused features announced by Apple today.

In the meantime, here’s a recap of everything else that Apple showed today for iOS and iPadOS 18.

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watchOS 11: The MacStories Overview

During today’s WWDC keynote, Apple announced a number of updates to its watchOS software as well as some improvements to the Fitness and Workout apps. While there weren’t any groundbreaking features revealed, there were several interesting additions and a couple of long-requested changes. watchOS 11 is available now as a developer beta and will be available for regular users in the fall.

Let’s take a look.

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macOS Sequoia: The MacStories Overview

At its WWDC 2024 keynote held earlier today, Apple officially announced the next version of macOS, macOS Sequoia. As per its naming tradition over the past decade, this new release is once again named after a location in California; the version number for macOS Sequoia will be macOS 15.

Apart from the substantial Apple Intelligence features that were announced today for all of its main platforms, Apple introduced some welcome improvements to its desktop operating system. The new features include enhancements across multiple native apps, an impressive new iPhone mirroring integration, and even some overdue window management features for the Mac.

Here’s a recap of everything that Apple showed off today for macOS Sequoia.

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