The ‘e’ Is for Elemental

Source: Apple.

Source: Apple.

For the past 10 days, I’ve been testing the iPhone 16e – but not in the way I typically test new hardware. You see, I didn’t buy the iPhone 16e to make calls, send email, surf the web, post to social media, or anything else, really. Instead, I got it for one thing: the camera.

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DEVONthink: Store, Organize, and Work the Smart Way [Sponsor]

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DEVONthink has lightning-fast search, too. It uses advanced AI to go beyond simple keyword searches, finding the most relevant documents instantly.

The app is also the perfect companion for web-based research. You can automatically pull from RSS feeds, save webpages in a variety of formats, including Markdown, and then highlight, comment, and take notes. The app can even suggest connections between documents and provide contextual recommendations using its integrated AI.

With OCR technology built in, DEVONthink is also perfect for going paperless. Just scan in your documents, and DEVONthink takes care of making them text-searchable.

Everything in your DEVONthink database can sync between multiple Macs, as well as iPhones and iPads. The app also uses industry-grade encryption to secure your documents and offers easy export of documents in multiple formats.

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Our thanks to DEVONtechnologies for sponsoring MacStories this week.


Notes on the Apple Intelligence Delay

Simon Willison, one of the more authoritative independent voices in the LLM space right now, published a good theory on what may have happened with Apple’s delay of Apple Intelligence’s Siri personalization features:

I have a hunch that this delay might relate to security.

These new Apple Intelligence features involve Siri responding to requests to access information in applications and then perform actions on the user’s behalf.

This is the worst possible combination for prompt injection attacks! Any time an LLM-based system has access to private data, tools it can call and potentially malicious instructions (like emails and text messages from untrusted strangers) there’s a risk that an attacker might subvert those tools and use them to damage or exfiltration a user’s data.

Willison has been writing about prompt injection attacks since 2023. We know that Mail’s AI summaries were (at least initially?) sort of susceptible to prompt injections (using hidden HTML elements), as were Writing Tools during the beta period. It’s scary to imagine what would happen with a well-crafted prompt injection when the attack’s surface area becomes the entire assistant directly plugged into your favorite apps with your data. But then again, one has to wonder why these features were demoed at all at Apple’s biggest software event last year and if those previews – absent a real, in-person event – were actually animated prototypes.

On this note, I disagree with Jason Snell’s idea that previewing Apple Intelligence last year was a good move no matter what. Are we sure that “nobody is looking” at Apple’s position in the AI space right now and that Siri isn’t continuing down its path of damaging Apple’s software reputation, like MobileMe did? As a reminder, the iPhone 16 lineup was advertised as “built for Apple Intelligence” in commercials, interviews, and Apple’s website.

If the company’s executives are so certain that the 2024 marketing blitz worked, why are they pulling Apple Intelligence ads from YouTube when “nobody is looking”?

On another security note: knowing Apple’s penchant for user permission prompts (Shortcuts and macOS are the worst offenders), I wouldn’t be surprised if the company tried to mitigate Siri’s potential hallucinations and/or the risk of prompt injections with permission dialogs everywhere, and later realized the experience was terrible. Remember: Apple announced an App Intents-driven system with assistant schemas that included actions for your web browser, file manager, camera, and more. Getting any of those actions wrong (think: worse than not picking your mom up at the airport, but actually deleting some of your documents) could have pretty disastrous consequences.

Regardless of what happened, here’s the kicker: according to Mark Gurman, “some within Apple’s AI division” believe that the delayed Apple Intelligence features may be scrapped altogether and replaced by a new system rebuilt from scratch. From his story, pay close attention to this paragraph:

There are also concerns internally that fixing Siri will require having more powerful AI models run on Apple’s devices. That could strain the hardware, meaning Apple either has to reduce its set of features or make the models run more slowly on current or older devices. It would also require upping the hardware capabilities of future products to make the features run at full strength.

Inference costs may have gone down over the past 12 months and context windows may have gotten bigger, but I’m guessing there’s only so much you can do locally with 8 GB of RAM when you have to draw on the user’s personal context across (potentially) dozens of different apps, and then have conversations with the user about those results. It’ll be interesting to watch what Apple does here within the next 1-2 years: more RAM for the same price on iPhones, even more tasks handed off to Private Cloud Compute, or a combination of both?

We’ll see how this will play out at WWDC 2025 and beyond. I continue to think that Apple and Google have the most exciting takes on AI in terms of applying the technology to user’s phones and apps they use everyday. The only difference is that one company’s announcements were theoretical, and the other’s are shipping today. It seems clear now that Apple got caught off guard by LLMs while they were going down the Vision Pro path, and I’ll be curious to see how their marketing strategy will play out in the coming months.


Podcast Rewind: A Keyboard Rabbit-Hole, British Spies, and Converting Video to 3D

Enjoy the latest episodes from MacStories’ family of podcasts:

Comfort Zone

Niléane has entered her keyboard era, Chris has a consumer warning as well as a really good macropad, and then we find the best games on the Mac.


MacStories Unwind

This week, a little Cajun cooking, behind-the-scenes of the launch of NPC XL, another great British spy drama, and a classic sci-fi deal.


Magic Rays of Light

Sigmund and Devon grade their predictions for the 97th Academy Awards, discuss the process and benefits of converting films and shows to 3D, and recap the latest Apple Immersive Video release: Deep Water Solo.

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Apple Delays Siri Personalization

Apple released a statement to John Gruber of Daring Fireball today announcing that it is delaying a “more personalized Siri.” According to Apple’s Jacqueline Roy:

Siri helps our users find what they need and get things done quickly, and in just the past six months, we’ve made Siri more conversational, introduced new features like type to Siri and product knowledge, and added an integration with ChatGPT. We’ve also been working on a more personalized Siri, giving it more awareness of your personal context, as well as the ability to take action for you within and across your apps. It’s going to take us longer than we thought to deliver on these features and we anticipate rolling them out in the coming year.

This isn’t surprising given where things stand with Siri and Apple Intelligence more generally, but it is still disappointing. Of all the features shown off at WWDC last year, the ability to have Siri take actions in multiple apps on your behalf through natural language requests was one of the most eagerly anticipated. But, I’d prefer to get a feature that works than one that is half-baked.

Still, you have to wonder where the rest of the AI market will be by the time a “more personalized Siri” is released and whether it will look as much like yesterday’s tech as some of today’s Apple Intelligence features do.

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Phoenix Rising: Tapbots Reveals New Bluesky Client for Summer Release

Tapbots, the makers of Mastodon client Ivory, announced today that they are working on a Bluesky client. The app, which will be called Phoenix, is planned for release this summer.

There aren’t a lot of details yet, but Tapbots’ history of making top-notch social media apps stretches back many years, to Tweetbot, which was pulled from the App Store after Twitter no longer offered a third-party API. If you visit the project’s landing page, there is a brief FAQ, which explains that Ivory will continue to be developed, and that the Tapbots team believes separate apps for Mastodon and Bluesky will result in a better user experience than combining the two, which strikes me as right. Tapbots also says that they will release a public alpha version of the app as soon as possible.

This is great news. I’ve never been a huge fan of the default Bluesky app, and although more alternatives seem to be released every week, there are still fewer choices than there are for Mastodon. Plus, as an Ivory user, I’m looking forward to what I expect will be a similar interaction model and design with Phoenix.


Podcast Rewind: The Disappearing Prosumer App Market, Retroid Flip 2 Specs, NPC XL Debuts, and Tony Hawk Remakes Announced

Enjoy the latest episodes from MacStories’ family of podcasts:

AppStories

This week, Federico and I examine the widening gap between consumer and enterprise apps, asking what happened to prosumer and small business app market.

This episode is sponsored by:

  • Incogni – Take your personal data back with Incogni! Use code APPSTORIES with this link and get 60% off an annual plan.

NPC: Next Portable Console

This week, Retroid Pocket Flip 2 specs are out, the Legion Go S disappoints, and we try to decipher what AYANEO is doing before reminiscing over a PictoChat clone on the iPhone and discussing the benefits of having a personal videogame shopper in Japan, and Brendon’s experience with the black Miyoo Flip.


NPC XL

Then on NPC XL for Patreon backers, Federico, Brendon, and I share our love of the Sony PSP, from Federico’s long-time obsession to Brendon’s more recent journey down the rabbit hole, to my very first PSP, the gang covers the PSP’s history, their experiences, and the PSP’s impact on handheld gaming.

Back NPC on Patreon for a new episode of NPC XL every week.


Ruminate

Robb is hyped for a new Tony Hawk game, I launched NPC XL, and finally, Robb has a pen and paper update.

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YouTube Launches Premium Lite in the U.S.: A Limited But More Affordable Option

Today, YouTube introduced a new version of its premium service called Premium Lite. YouTube Premium has been around for a long time offering ad-free video viewing, downloads, and the ability to listen in the background for $13.99/month in the U.S.

Source: YouTube.

Source: YouTube.

With Lite, YouTube is offering a more affordable version of Premium for $7.99/month. The new tier will still include ads for music and music videos and it won’t let you download videos or play them in the background; however, other video categories will be ad-free.

It’s good to see YouTube offer something at a lower price point. YouTube Premium’s price has crept up in recent years, and the features that Lite leaves behind seem like natural break points in the service. For some users, YouTube is music, in which case, they’ll want the full Premium plan to avoid ads. For others like me, who use YouTube occasionally for music, $7.99 is a significantly better deal, though I’d prefer if background play was part of Lite, too.

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Apple Introduces the New MacBook Air

Today, Apple announced the new MacBook Air with the M4 chip, a new sky blue finish, and a reduced starting price. This update brings the latest generation of Apple silicon to the MacBook Air while keeping the external hardware mostly the same – save for a new color option.

The M4 chip comes with a 10-core CPU, an 8-core GPU (configurable up to ten cores), 16-core Neural Engine, 16 GB of RAM (configurable up to 32 GB), and 256GB of storage (configurable up to 2TB), offering up to 2x the speed of the M1 chip according to Apple’s metrics. The new chip enables the MacBook Air to output to two external 6K displays in addition to its attached display, which remains available in 13-inch and 15-inch variants. The device’s built-in LED Liquid Retina display remains unchanged at 500 nits of brightness and 224 pixels per inch.

The MacBook Air’s I/O includes two Thunderbolt 4 ports (upgraded from the previous generation’s Thunderbolt 3/USB 4 ports) a MagSafe 3 charging port, and a headphone jack. It also continues to feature Touch ID, Wi-Fi 6E, and Bluetooth 5.3. Apple claims the M4 MacBook Air can run for up to 18 hours on a single battery charge.

The device’s camera has been upgraded to the improved 12MP version seen on last year’s MacBook Pros. It records video at 1080p resolution and supports Center Stage as well as Desk View.

The most noticeable change to the device is the new sky blue color option, which replaces space gray. Apple describes the finish as “a beautiful, metallic light blue that creates a dynamic gradient when light reflects off of its surface.” The MacBook Air is also available in starlight, midnight, and silver.

With this update, Apple has lowered and simplified the MacBook Air’s pricing structure. The M4 MacBook Air starts at $999 ($899 for education) for the 13-inch model and $1,199 for the 15-inch model. Previously, those starting prices were reserved for older MacBook Airs, not the latest generation, with current-gen models costing $100 more. Now, MacBook Air purchasers don’t have to choose between the newest chip and the best price.

While this update to the MacBook Air is mostly about the M4, that chip does bring along some niceties, and the upgraded camera and new color option are welcome additions as well. Add the new, lower price point on top of those changes, and this is an upgrade worth getting excited over for those in the market for a MacBook Air.

The new MacBook Air is available for preorder now with deliveries and in-store availability starting March 12.