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Discovr Apps Is Like Pandora For The App Store

Back in January I reviewed Discovr, an interactive music map that was aimed at letting you easily and joyfully discover new artists and songs based on your tastes. By providing an original interface that turned classic hyperlinking into an interactive experience with animated maps and multitouch, Discovr still holds up as one of the most original iPad apps to explore the iTunes Store in an alternate view that, eventually, also made its way to the iPhone. But after music, the Filter Squad developers might have asked themselves what is that iOS users want to discover on a daily basis. And that is apps, obviously. Discovr Apps, a new version of Discovr available in the App Store at $0.99, runs on the iPhone and iPad and, just like its music counterpart, wants to turn the App Store categories and links into a map that changes every time according to the suggestions you’re given and the apps you’re interested in.

In the main page, you’re presented with a search box to manually start looking for an app, or two tabs at the bottom: recommended for you, and suggested apps. For those who don’t know how Discovr works: after the first element – in our case, an app – pops up on screen, a tap will generate related items connected to it, thus creating a map. As you keep tapping to view related items, the map grows and the connections expand. To view an item in detail, you just have to double-tap and you’re brought to an App Store-like page with description and screenshots. If you want a broader view of the map you’ve generated, pinch to go back.

You can share discoveries on Twitter and Facebook or via email, but the main point of the app is to sit down, check out the recommendations or start with an app you like, and see where Discovr brings you with its interactive system. And as far as recommendations go, I’m very satisfied with this app-focused version of Discovr: even more than Discovr for music, I found app suggestions to be really tailored to my tastes and needs, with gems like Twitterrific, Evernote, Simplenote and Writings often showing up in my maps.

Discovr is, once again, an interesting experiment that offers an intuitive way to discover media you’d probably miss in the sea of App Store apps and updates. At $0.99 in the App Store, that’s an investment you should consider to discover more great apps in the future.

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