“The first truth is that by selling the iPad as an accompanying device, and not a stand-alone computer, you immediately instill this idea that it’s not necessary to own. You’ve already lost a lot of interest because people are thinking, “Why would I buy this device in addition to what I already own that already does these things and more?” Apple, if you believe that the iPad’s form of computing is the direction we need to go, you gotta make people ditch what they already have – even if it is a Macbook.”
Necessity vs. Want & Apple’s Mobile Pitch for The iPad
Access Extra Content and Perks
Founded in 2015, Club MacStories has delivered exclusive content every week for nearly a decade.
What started with weekly and monthly email newsletters has blossomed into a family of memberships designed every MacStories fan.
Club MacStories: Weekly and monthly newsletters via email and the web that are brimming with apps, tips, automation workflows, longform writing, early access to the MacStories Unwind podcast, periodic giveaways, and more;
Club MacStories+: Everything that Club MacStories offers, plus an active Discord community, advanced search and custom RSS features for exploring the Club’s entire back catalog, bonus columns, and dozens of app discounts;
Club Premier: All of the above and AppStories+, an extended version of our flagship podcast that’s delivered early, ad-free, and in high-bitrate audio.
