Posts tagged with "Apple Intelligence"

Apple Intelligence in iOS 18.2: A Deep Dive into Working with Siri and ChatGPT, Together

The ChatGPT integration in iOS 18.2.

The ChatGPT integration in iOS 18.2.

Apple is releasing iOS and iPadOS 18.2 today, and with those software updates, the company is rolling out the second wave of Apple Intelligence features as part of their previously announced roadmap that will culminate with the arrival of deeper integration between Siri and third-party apps next year.

In today’s release, users will find native integration between Siri and ChatGPT, more options in Writing Tools, a smarter Mail app with automatic message categorization, generative image creation in Image Playground, Genmoji, Visual Intelligence, and more. It’s certainly a more ambitious rollout than the somewhat disjointed debut of Apple Intelligence with iOS 18.1, and one that will garner more attention if only by virtue of Siri’s native access to OpenAI’s ChatGPT.

And yet, despite the long list of AI features in these software updates, I find myself mostly underwhelmed – if not downright annoyed – by the majority of the Apple Intelligence changes, but not for the reasons you may expect coming from me.

Some context is necessary here. As I explained in a recent episode of AppStories, I’ve embarked on a bit of a journey lately in terms of understanding the role of AI products and features in modern software. I’ve been doing a lot of research, testing, and reading about the different flavors of AI tools that we see pop up on almost a daily basis now in a rapidly changing landscape. As I discussed on the show, I’ve landed on two takeaways, at least for now:

  • I’m completely uninterested in generative products that aim to produce images, video, or text to replace human creativity and input. I find products that create fake “art” sloppy, distasteful, and objectively harmful for humankind because they aim to replace the creative process with a thoughtless approximation of what it means to be creative and express one’s feelings, culture, and craft through genuine, meaningful creative work.
  • I’m deeply interested in the idea of assistive and agentic AI as a means to remove busywork from people’s lives and, well, assist people in the creative process. In my opinion, this is where the more intriguing parts of the modern AI industry lie:
    • agents that can perform boring tasks for humans with a higher degree of precision and faster output;
    • coding assistants to put software in the hands of more people and allow programmers to tackle higher-level tasks;
    • RAG-infused assistive tools that can help academics and researchers; and
    • protocols that can map an LLM to external data sources such as Claude’s Model Context Protocol.

I see these tools as a natural evolution of automation and, as you can guess, that has inevitably caught my interest. The implications for the Accessibility community in this field are also something we should keep in mind.

To put it more simply, I think empowering LLMs to be “creative” with the goal of displacing artists is a mistake, and also a distraction – a glossy facade largely amounting to a party trick that gets boring fast and misses the bigger picture of how these AI tools may practically help us in the workplace, healthcare, biology, and other industries.

This is how I approached my tests with Apple Intelligence in iOS and iPadOS 18.2. For the past month, I’ve extensively used Claude to assist me with the making of advanced shortcuts, used ChatGPT’s search feature as a Google replacement, indexed the archive of my iOS reviews with NotebookLM, relied on Zapier’s Copilot to more quickly spin up web automations, and used both Sonnet 3.5 and GPT-4o to rethink my Obsidian templating system and note-taking workflow. I’ve used AI tools for real, meaningful work that revolved around me – the creative person – doing the actual work and letting software assist me. And at the same time, I tried to add Apple’s new AI features to the mix.

Perhaps it’s not “fair” to compare Apple’s newfangled efforts to products by companies that have been iterating on their LLMs and related services for the past five years, but when the biggest tech company in the world makes bold claims about their entrance into the AI space, we have to take them at face value.

It’s been an interesting exercise to see how far behind Apple is compared to OpenAI and Anthropic in terms of the sheer capabilities of their respective assistants; at the same time, I believe Apple has some serious advantages in the long term as the platform owner, with untapped potential for integrating AI more deeply within the OS and apps in a way that other AI companies won’t be able to. There are parts of Apple Intelligence in 18.2 that hint at much bigger things to come in the future that I find exciting, as well as features available today that I’ve found useful and, occasionally, even surprising.

With this context in mind, in this story you won’t see any coverage of Image Playground and Image Wand, which I believe are ridiculously primitive and perfect examples of why Apple may think they’re two years behind their competitors. Image Playground in particular produces “illustrations” that you’d be kind to call abominations; they remind me of the worst Midjourney creations from 2022. Instead, I will focus on the more assistive aspects of AI and share my experience with trying to get work done using Apple Intelligence on my iPhone and iPad alongside its integration with ChatGPT, which is the marquee addition of this release.

Let’s dive in.

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Apple Reveals A Partial Timeline for the Rollout of More Apple Intelligence Features

Last week, Apple released the first developer betas of iOS 18.2, iPadOS 18.2, and macOS 15.2, which the press speculated would be out by the end of the year. It turns out that was a good call because today, Apple confirmed that timing. In its press release about the Apple Intelligence features released today, Apple revealed that the next round is coming in December and will include the following:

  • Users will be able to describe changes they want made to text using Writing Tools. For example, you can have text rewritten with a certain tone or in the form of a poem.
  • ChatGPT will be available in Writing Tools and when using Siri.
  • Image Playground will allow users to create images with Apple’s generative AI model.
  • Users will be able to use prompts to create Genmoji, custom emoji-style images that can be sent to friends in iMessage and used as stickers.
  • Visual intelligence will be available via the Camera Control on the iPhone 16 and iPhone 16 Pro. The feature will allow users to point the iPhone’s camera at something and learn about it from Google or ChatGPT. Apple also mentions that visual intelligence will work with other unspecified “third-party tools.”
  • Apple Intelligence will be available in localized English in Australia, Canada, Ireland, New Zealand, South Africa, and the U.K.

Apple’s press release also explains when other languages are coming:

…in April, a software update will deliver expanded language support, with more coming throughout the year. Chinese, English (India), English (Singapore), French, German, Italian, Japanese, Korean, Portuguese, Spanish, Vietnamese, and other languages will be supported.

And Apple’s Newsroom in Ireland offers information on the Apple Intelligence rollout in the EU:

Mac users in the EU can access Apple Intelligence in U.S. English with macOS Sequoia 15.1. This April, Apple Intelligence features will start to roll out to iPhone and iPad users in the EU. This will include many of the core features of Apple Intelligence, including Writing Tools, Genmoji, a redesigned Siri with richer language understanding, ChatGPT integration, and more.

It’s a shame it’s going to be another six months before EU customers can take advantage of Apple Intelligence features on their iPhones and iPads, but it’s nonetheless good to hear when it will happen.

It’s also worth noting that the timing of other pieces of Apple Intelligence is unclear. There is still no word on precisely when Siri will gain knowledge of your personal context or perform actions in apps on your behalf, for instance. Even so, today’s reveal is more than Apple usually shares, which is both nice and a sign of the importance the company places on these features.

You Can Use Clean Up with a Clear Conscience→

I enjoyed this take on Apple Intelligence’s Clean Up feature by Joe Rosensteel, writing for Six Colors last week:

The photographs you take are not courtroom evidence. They’re not historical documents. Well, they could be, but mostly they’re images to remember a moment or share that moment with other people. If someone rear-ended your car and you’re taking photos for the insurance company, then that is not the time to use Clean Up to get rid of people in the background, of course. Use common sense.

Clean Up is a fairly conservative photo editing tool in comparison to what other companies offer. Sometimes, people like to apply a uniform narrative that Silicon Valley companies are all destroying reality equally in the quest for AI dominance, but that just doesn’t suit this tool that lets you remove some distractions from your image.

It’s easy to get swept up in the “But what is a photo” philosophical debate (which I think raises a lot of interesting points), but I agree with Joe: we should also keep in mind that, sometimes, we’re just removing that random tourist from the background and our edit isn’t going to change the course of humankind’s history.

Also worth remembering:

For some reason, even the most literal of literal people is fine with composing a shot to not include things. To even (gasp!) crop things out of photos. You can absolutely change meaning and context just as much through framing and cropping as you can with a tool like Clean Up. No one is suggesting that the crop tool be removed or that we should only be allowed to take the widest wide-angle photographs possible to include all context at all times, like security camera footage.

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Apple’s Commitment to AI Is Clear, But Its Execution Is Uneven

The day has finally arrived. iOS 18.1, iPadOS 18.1, and macOS 15.1 are all out and include Apple’s first major foray into the world of artificial intelligence. Of course, Apple is no stranger to AI and machine learning, but it became the narrative that the company was behind on AI because it didn’t market any of its OS features as such. Nor did it have anything resembling the generative AI tools from OpenAI, Midjourney, or a host of other companies.

However, with today’s OS updates, that has begun to change. Each update released today includes a far deeper set of new features than any other ‘.1’ release I can remember. Not only are the releases stuffed with a suite of artificial intelligence tools that Apple collectively refers to as Apple Intelligence, but there are a bunch of other new features that Niléane has written about, too.

The company is tackling AI in a unique and very Apple way that goes beyond just the marketing name the features have been given. As users have come to expect, Apple is taking an integrated approach. You don’t have to use a chatbot to do everything from proofreading text to summarizing articles; instead, Apple Intelligence is sprinkled throughout Apple’s OSes and system apps in ways that make them convenient to use with existing workflows.

If you don't want to use Apple Intelligence, you can turn it off with a single toggle in each OS's settings.

If you don’t want to use Apple Intelligence, you can turn it off with a single toggle in each OS’s settings.

Apple also recognizes that not everyone is a fan of AI tools, so they’re just as easy to ignore or turn off completely from System Settings on a Mac or Settings on an iPhone or iPad. Users are in control of the experience and their data, which is refreshing since that’s far from given in the broader AI industry.

The Apple Intelligence features themselves are a decidedly mixed bag, though. Some I like, but others don’t work very well or aren’t especially useful. To be fair, Apple has said that Apple Intelligence is a beta feature. This isn’t the first time that the company has given a feature the “beta” label even after it’s been released widely and is no longer part of the official developer or public beta programs. However, it’s still an unusual move and seems to reveal the pressure Apple is under to demonstrate its AI bona fides. Whatever the reasons behind the release, there’s no escaping the fact that most of the Apple Intelligence features we see today feel unfinished and unpolished, while others remain months away from release.

Still, it’s very early days for Apple Intelligence. These features will eventually graduate from betas to final products, and along the way, I expect they’ll improve. They may not be perfect, but what is certain from the extent of today’s releases and what has already been previewed in the developer beta of iOS 18.2, iPadOS 18.2, and macOS 15.2 is that Apple Intelligence is going to be a major component of Apple’s OSes going forward, so let’s look at what’s available today, what works, and what needs more attention.

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New Developer Betas Released for iOS, iPadOS, and macOS with Image Playground, ChatGPT Integration, and More Apple Intelligence Features

iOS 18.1, iPadOS 18.1, and macOS 15.1 aren’t quite out the door, but Apple has already updated its developer betas with the next round of upcoming Apple Intelligence features. Developer betas of iOS 18.2, iPadOS 18.2, and macOS 15.2 are now available for download and include the following:

  • image generation in the form of Image Playground and Image Wand;
  • Genmoji (iOS and iPadOS only)
  • Visual Intelligence (iPhone 16 line only)
  • ChatGPT integration with Siri; and
  • new text manipulation features.
Image Playground. Source: Apple.

Image Playground. Source: Apple.

Image Playground is a feature that allows you to create images in two styles using in-app themes and other tools. Image Playground is available in apps like Messages, Freeform, Pages, and Keynote, but it’s also a standalone app. Regardless of where you use it, Image Playground looks like it’s designed to make it easy to create animated and sketch-style images using a variety of tools such as suggested concepts that pull from the context the image is created in, like a Messages thread. Creations can be previewed, there’s a history feature that allows you to undo changes made to images, and images are saved to an Image Playground Library that syncs across devices via iCloud.

Image Wand. Source: Apple.

Image Wand. Source: Apple.

Image Wand, which appears in the Apple Pencil tool palette, takes a rough hand-drawn sketch, photo, or note and turns any of them into an image similar to one created by Image Playground. Image Wand can be further refined by adding text, and if you circle a blank space, it will use surrounding text to build an image.

Also, Genmoji – which is only in the iOS and iPadOS betas for now – allows you to create emoji-style images that can be used in Messages and other apps as decorative stickers. Inputs can include a text description, people in your contacts, friends and family recognized in Photos, and characters created from whole cloth.

Visual Intelligence has been added to the Camera Control on the iPhone 16 line too. The feature lets you look up details about a place and work with text, copying, reading, summarizing, and translating it.

The next betas also integrate ChatGPT into Siri. As demoed at WWDC, you can opt to pose queries to ChatGPT without disclosing you identity or IP address and without the prompts being used to train OpenAI’s large language models. The ChatGPT integration is free and does not require an account with OpenAI either.

Writing Tools lets you describe your text changes in iOS 18.2, iPadOS 18.2, and macOS 15.2.

Writing Tools lets you describe your text changes in iOS 18.2, iPadOS 18.2, and macOS 15.2.

Finally, Apple has built a new Writing Tool that provides additional flexibility when manipulating text. From the Writing Tools UI, you’ll be able to submit a prompt to alter any text you’ve written. For instance, you could have Apple Intelligence make you sound more excited in your message or rewrite it in the form of a poem, neither of which is possible with the Writing Tools found in iOS and iPadOS 18.1 or macOS 15.1.

For developers, there are also new APIs for Writing Tools, Genmoji, and Image Playground.

As we’ve covered before, Apple’s AI models have been trained on a mix of licensed data and content from the web. If you’re a publisher or a creator who doesn’t want to be part of those models, you can opt out, but it doesn’t work retroactively. In other words, opting out won’t remove any data already ingested by Apple’s web crawlers, but it will work going forward.

I’m not a fan of generative AI tools, but I am looking forward to finally going beyond tightly controlled demos of these features. I want to see how well they work in practice and compare them to other AI tools. Apple appears to have put a lot of guardrails in place to avoid some of the disasters that have befallen other tech companies, but I’m pretty good at breaking software. It will be interesting to see how well these tools hold up under pressure.

Apple’s Definition of a “Photo”→

One of my favorite parts from Nilay Patel’s review of the iPhone 16 Pro at The Verge was the answer he got from Apple’s VP of camera software engineering Jon McCormack about the company’s definition of a “photograph”:

Here’s our view of what a photograph is. The way we like to think of it is that it’s a personal celebration of something that really, actually happened.

Whether that’s a simple thing like a fancy cup of coffee that’s got some cool design on it, all the way through to my kid’s first steps, or my parents’ last breath, It’s something that really happened. It’s something that is a marker in my life, and it’s something that deserves to be celebrated.

“Something that really, actually happened” is a great baseline compared to Samsung’s nihilistic definition (nothing is real) and Google’s relativistic one (everyone has their own memories). As Jaron Schneider wrote at PetaPixel:

If you have no problem with generative AI, then what Google and Samsung said probably doesn’t bother you. However, many photographers are concerned about how AI will alter their jobs. From that perspective, those folks should be cheering on Apple for this stance. Right now, it’s the only major smartphone manufacturer that has gone on the record to steer photography away from the imagined and back to reality.

I like Apple’s realistic definition of what a photo is – right now, I feel like it comes from a place of respect and trust. But I have to wonder how malleable that definition will retroactively become to make room for Clean Up and future generative features of Apple Intelligence.

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Apple Opens Up About Language Support for Apple Intelligence→

Apple previously said Apple Intelligence will launch with support for U.S. English only, but other languages will be added over the next year. The company has gotten a little more specific than before with statements to The Verge and others that, over the next year, additional languages will include:

  • German
  • Italian
  • Korean
  • Portuguese
  • Vietnamese
  • and others

In addition, according to Allison Johnson at The Verge:

Apple’s AI feature set will expand to include localized English in the UK, Canada, Australia, South Africa, and New Zealand in December, with India and Singapore joining the mix next year. The company already announced plans to support Chinese, French, Japanese, and Spanish next year as well.

It’s good to see Apple becoming more open with information about its plans for Apple Intelligence language support. The iPhone 16 will be out this Friday, and Apple Intelligence’s language support will undoubtedly be a factor for many customers considering whether to upgrade to the latest model.

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Craig Federighi on Apple’s Private Cloud Compute Architecture→

Apple’s Craig Federighi was interviewed by Wired about the company’s Private Cloud Compute infrastructure that will handle Apple Intelligence requests that can’t be handled locally on-device. Federighi told Wired’s Lily Hay Newman:

What was really unique about the problem of doing large language model inference in the cloud was that the data had to at some level be readable by the server so it could perform the inference. And yet, we needed to make sure that that processing was hermetically sealed inside of a privacy bubble with your phone. So we had to do something new there. The technique of end-to-end encryption—where the server knows nothing—wasn’t possible here, so we had to come up with another solution to achieve a similar level of security.

Still, Apple says that it offers “end-to-end encryption from the user’s device to the validated PCC nodes, ensuring the request cannot be accessed in transit by anything outside those highly protected PCC nodes.” The system is architected so Apple Intelligence data is cryptographically unavailable to standard data center services like load balancers and logging devices. Inside a PCC cluster, data is decrypted and processed, but Apple emphasizes that once a response is encrypted and sent on its journey to the user, no data is retained or logged and none of it is ever accessible to Apple or its individual employees.

PCC is a complex system that leverages technologies that Apple has developed like the Secure Enclave, Secure Boot, and Trusted Execution Monitor to ensure customer privacy. Those technologies are backstopped by making every PCC server publicly available for inspection and verification by third parties. That said, Wired spoke to security researchers and cryptography experts who told the publication that although PCC looks promising, they hadn’t spent significant time studying it yet.

Cloud-based privacy is a tough problem to solve. I’m keen to hear what independent researchers think of Apple’s solution, once they’ve had more time to evaluate it. If PCC is as robust as Apple claims, it’s the sort of thing I could see Apple turning into a standalone product as worldwide regulation pushes tech companies to offer better privacy protections for their customers.

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Procreate Will Not Include Generative AI in Its Apps→

Today on its website, Procreate announced that it would not build generative AI tools into its apps. The company’s position is clear and unequivocal:

Generative AI is ripping the humanity out of things. Built on a foundation of theft, the technology is steering us toward a barren future. We think machine learning is a compelling technology with a lot of merit, but the path generative AI is on is wrong for us.

We’re here for the humans. We’re not chasing a technology that is a moral threat to our greatest jewel: human creativity. In this technological rush, this might make us an exception or seem at risk of being left behind. But we see this road less travelled as the more exciting and fruitful one for our community.

In a short video on X.com, Procreate CEO James Cuda said:

I don’t like what’s happening to the industry, and I don’t like what it’s doing to artists.

I couldn’t agree more or be happier to see Procreate take a stand in defense of artists. Federico and I interviewed Cuda at WWDC, and although Cuda struck a diplomatic tone having just received an Apple Design Award for Procreate Dreams, it was clear to me then that we were unlikely to see generative AI in Procreate’s apps. For everyone who wasn’t in the room with Cuda that day, though, today’s statement should set their minds at ease. I hope we see more developers whose apps support creative fields take a similar stand.

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