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Posts tagged with "Apple Maps"

What Happened to Google Maps?→

Fascinating study by Justin O’Beirne on how Google Maps changed from 2010 to 2016 – fewer cities, more roads, and not a lot of balance between them on a map at the same zoom level.

He writes:

Unfortunately, these “optimizations” only served to exacerbate the longstanding imbalances already in the maps. As is often the case with cartography: less isn’t more. Less is just less. And that’s certainly the case here.

As O’Beirne also notes, the changes were likely made to provide a more pleasant viewing experience on mobile devices.

I understand his point of view – the included examples really make a solid case – but I can also see why Google may consider the average user (looking up points of interest nearby, starting navigation on their phone) and think that most users don’t want that kind of cartographic detail anymore.

It’d be interesting to see the same comparisons between Apple and Google, as well as between old Apple Maps and Apple Maps today.

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Apple Maps Used “Three Times As Often As Its Next Leading Competitor”→

In an article from Associated Press, Anick Jesdanun gets a comment from Apple regarding the popularity of Apple Maps:

Apple says its mapping service is now used more than three times as often as its next leading competitor on iPhones and iPads, with more than 5 billion map-related requests each week. Research firm comScore says Apple has a modest lead over Google on iPhones in the U.S., though comScore measures how many people use a service in a given month rather than how often.

…

“We are fast learners and we are fast at fixing things,” said Greg “Joz” Joswiak, an Apple vice president who oversees product marketing for iPhones and related services. “We learned the maps business incredibly fast.”

It’s abundantly clear that Apple Maps has improved significantly in just three years, but at least in my experience, it still has a way to go before it is up to the standard of Google Maps, globally.

Which is why I thought it was odd that Apple would publicly reveal, in an almost boastful manner, that Apple Maps is used “more than three times as often as its next leading competitor” (read: Google Maps). At first glance that sounds impressive, but Apple Maps has been automatically installed on every single iOS device since 2012. If someone wants to use Google Maps they need to actively take steps to find it, install it, and avoid using Apple Maps when tapping address links or using Siri.

I wonder what the statistics are for some of Apple’s other default, automatically installed, apps? How many people use Safari, or Apple Mail or Apple Calendars rather than the “next leading competitor”? I would put money on those other default apps being way more than just three times as popular as the third party alternatives.

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