Posts tagged with "apple"

Apple Posts New Ad Shot Entirely on iPhones, Edited on Macs

To further commemorate the 30th anniversary of the introduction of the original Macintosh on January 24, 1984, Apple has published a new ad shot entirely with iPhones on a single day in 15 different locations around the world. The creative production of the ad was overseen by Jake Scott, son of Ridley Scott, who directed the iconic 1984 commercial. On January 24, 2014, iPhone-equipped crews sent by Apple to 15 separate locations started uploading raw footage to a server in the United States, where Angus Wall and a team of 21 editors could edit using Macs.

Apple’s new commercial doesn’t only focus on Macs – while they’re prominently displayed, Apple highlights how the impact of the Mac has changed the computer industry, leading to the creation of the iPhone, iPod touch, and iPad. All Apple products are shown in the ad: there’s a father making breakfast for his son using an app to control his prosthetic hands; a conductor analyzing musicians’ performance with a Mac; kids using iPads at school, and more.

From sunrise in Melbourne to nightfall in Los Angeles, they documented people doing amazing things with Apple products. They shot over 70 hours of footage — all with the iPhone 5s. Then it was edited and scored with an original soundtrack. Thanks to the power of the Mac and the innovations it has inspired, an effort that normally takes months was accomplished in a matter of days.

In one day, Apple received footage for 45 stories from 15 locations spanning multiple timezones, which required 36 hours of productions in Los Angeles; Apple used 100 iPhones to shoot over 70 hours of footage. As Apple notes, “initially, the team of cinematographers thought they would need lots of professional equipment and software”, but in the end only iPhones with “additional equipment” were used.

Even more impressively, Apple notes that Jake Scott and his team transformed a sound stage in Los Angeles to oversee production remotely using Macs, iPads, and external displays. Scott could direct cinematographers remotely with FaceTime (as shown by Apple, a second iPhone followed each shooting session for real-time feedback) and have an instant overview of footage coming from around the world.

In order to direct 15 separate locations filming in a single day, Jake Scott transformed a sound stage in Los Angeles into a command center. He equipped it with an arsenal of Apple products including iMac, Mac Pro, and iPad, along with large projection displays positioned around the room. From there he was able to watch every scene as it was shot, and direct all the action remotely via FaceTime. Many involved in the production believe this innovative approach to a multilocation shoot will be adopted by other filmmakers.

Today’s commercial is the culmination of Apple’s efforts to communicate the importance of the Mac and the stories of people who use Apple devices. Today’s message, unlike the dedicated Mac webpage, isn’t about the Macintosh per se, but the ecosystem of Apple products that it helped creating.

You can watch the commercial below. Read more

Apple Q1 2014 Results: $57.6 Billion Revenue, 51 Million iPhones, 26 Million iPads Sold

 

Apple has published their Q1 2014 financial results for the quarter that ended on December 28, 2013. The company posted revenue of $57.6 billion. The company sold 26 million iPads, 51 million iPhones, and 4.8 million Macs, earning a quarterly net profit of $13.1 billion.

We are really happy with our record iPhone and iPad sales, the strong performance of our Mac products and the continued growth of iTunes, Software and Services,” said Tim Cook, Apple’s CEO. “We love having the most satisfied, loyal and engaged customers, and are continuing to invest heavily in our future to make their experiences with our products and services even better.

The quarter sets a new record for Apple: before today’s results, the company’s record was $54.5 billion revenue reported for Q1 2013. Read more

How The “Lost” Mac Intro Video Was Found→

On January 24, 2005, Majo posted the video on his site for the Mac’s 21st birthday. The traffic was overwhelming. To watch, you had to download the 20MB file, and majo’s site soon crashed. We were SlashDotted, kottke.orged, and etc. He begged for mirror sites, and a bunch of other people helped out. I wrote a blog post about the video. I watched the comments come in from around the world as people woke up and discovered the “lost” video (that I didn’t realize had been lost). The comments show how excited people were to discover the video, and how eager they were to help by mirroring it. It was a pretty cool day.

Like many other “lost videos”, there’s a good story behind Jobs’ Macintosh intro (via Daring Fireball).

See also: how the original Macintosh demo was actually put together, by Andy Hertzfeld.

Permalink

This Is My #Mac30

Thirty years ago, Apple introduced the Macintosh with the promise to put the creative power of technology in everyone’s hands. It launched a generation of innovators who continue to change the world. This 30‑year timeline celebrates some of those pioneers and the profound impact they’ve made.  - Apple.com

Here’s my story. In 1994 I was a college-bound high school senior that loved art, especially drawing. I knew I wanted to use my creativity as a career but didn’t know exactly what to do. I remember the day when one of the art supply closets was reconfigured into a small, 3 computer lab. The computers were all Power Macintosh 6100/60s with a System 7 OS – and nothing like I had ever seen before. I cannot recall what art program was on them but they kept drawing my attention every time I went to art class. We got them late in the school year, so I was only able to play around with them as no formal classes were started until the fall – and I was about to graduate. We couldn’t afford anything like that growing up so I thought I was lucky to just have a few weeks to take in that new user experience.

After moving into the dorm for my freshman year in college, we had an Apple computer lab in the building and the Internet was still new and we didn’t know what to do with it besides looking up things we weren’t supposed to – come on, we were all 18 year old boys!. Anyway, we wrote papers on Macs and used search engines such as Webcrawler, Lycos, Go.com, and Infoseek. I didn’t see those machines as the creative machines that I played with in high school; rather, as machines that we were required to use to do homework. But I hadn’t forgotten about what awesome powers they possessed for being creative.

Jump to sophomore year in the fall of 1995. One of my roommates shows up after summer break with a 1993 Apple Color Classic and I realize what a fantastic little machine it was. Not only could I write papers and play simple games, but I could create little pixel drawings and use type! That feeling I had during my senior year art class was back. I finally realized what I wanted to do for a living and I had found my digital, Apple-carved canvas.

In the second semester of my sophomore year, I enrolled in an intro course to Graphic Design and loved/excelled in it. Being able to express my creativity on that new medium felt breathtaking. While taking design classes, I would do some evening computer lab work in the art building up on the third floor where they had a more focused lab used for computer graphics and “digital photography” – it was a new term at the time and people were excited. Along with my graphic design classes, I started a digital photography class and that was where I was first introduced to the Apple QuickTake Camera and Adobe design software. While graphic design taught me history, practice, typography, and what is good layout, digital photography taught me scanning, Photoshop/Illustrator, and basic HTML coding. It was the best of both worlds, really. I was getting my minor in art history as well so it felt like a very balanced approach towards getting my BA in Studio Art with focus on Graphic Design.

After graduating college in August of 1998, I knew I had to go into debt and buy the original Bondi Blue iMac. I loved the machine: an entire PC, wrapped in a space age color casing that wasn’t beige? Who wouldn’t want one? I used it for some small freelance work, Internet, and gaming. Soon after, I started my job as a graphic designer for a daily newspaper and worked on Macs every day. We had Quadras, PowerPCs that evolved into G3/G5/G5 towers and iMacs in the nine years I worked there. Not only did I have the design background but I now had the technical knowledge of how those machines worked as our IT admin only knew Windows so I was not only the Graphic Design Supervisor, I was also the Mac admin. In 2002 I added a Titanium Powerbook G4 – one of my favorite Macs of all time – then bought a Power Mac G5 Dual Processor in 2004.

In 2007, I completed the full circle and purchased another 24” aluminum iMac, but this time a much larger and faster version. After almost 7 long years, the longest I’ve ever had a computer, the hard drive died just weeks ago. Rather than sell this (still) awesome piece of computing history, I’m going to give it a new hard drive and a second chance on life, much like Steve Jobs gave Apple one when he returned in 1997.

Apple has been such a big influence in my professional life and personal life. With devices like iPods, iPhones, and iPads, Apple has truly changed how their users have evolved and who they are today. It’s amazing how at one time a computer took up an entire room and now it easily fits in our pocket. The old saying is right,“the Apple (user) doesn’t fall far from the tree”. This is my #Mac30.

Apple Celebrates 30 Years of Mac

Mac

Mac

To celebrate 30 years since the introduction of the original Macintosh (January 24, 1984), Apple has launched a special webpage and released a commemorative video focused on the impact that the Mac had on modern technology.

Thirty years ago, Apple introduced the Macintosh with the promise to put the creative power of technology in everyone’s hands. It launched a generation of innovators who continue to change the world. This 30‑year timeline celebrates some of those pioneers and the profound impact they’ve made.

In the video, Apple shows musicians, designers, photographers, teachers, scientists, and other users who, with the Mac, have been able to be more creative, more productive, and more satisfied with computers thanks to the Mac’s constant evolution and refinement. In an interview with Macworld published yesterday, Apple’s Phil Schiller and Craig Federighi shared their thoughts on rumors of “convergence” of iOS and OS X and stated how, because of its nature and design, the Mac “keeps going forever”.

Apple’s special 30 Years site features beautiful photography and special icons for old Macintosh models displayed in a scrollable timeline at the bottom. Each Mac model has an associated story of how it was used – for instance, Apple talked to Moby, the Miller brothers (creators of Myst), and educators, among others, about the role that the Mac had in their lives.

Apple’s mini-site focuses on people and their stories rather than computer specs. In the timeline, the only product-only preview photos are the original Macintosh (where there are photos of Jobs and part of the original Macintosh team) from 1984 and the latest Mac Pro, displayed in 2014 (even though it was technically released in 2013). Apple is also allowing readers to answer questions to a poll about their first Mac, with results displayed in each model’s page under a “What people did with it” section. Unsurprisingly, Apple chose to celebrate human creativity instead of advancements in technology, which has been a common theme in the company’s campaigns lately. The 30 Years site is exceptionally well done.

As reported by 9to5Mac, Apple is also celebrating 30 Years of Mac with special window displays at its retail stores. As part of Apple’s press tour for the Mac’s anniversary, ABC’s David Muir interviewed Tim Cook, Craig Federighi, and Bud Tribble; the full interview will air tonight, and a first excerpt is available here.

App Store Sales Top $10 Billion In 2013, $1 Billion In December Alone→

Apple PR:

Apple today announced that customers spent over $10 billion on the App Store in 2013, including over $1 billion in December alone. App Store customers downloaded almost three billion apps in December making it the most successful month in App Store history. Apple’s incredible developers have now earned $15 billion on the App Store.

In the press release, Eddy Cue calls it “the best year ever for the App Store”. Apple said that developers updated their apps for iOS to bring “content to the forefront while increasing the overall efficiency and performance of their apps” and it notes that several hits of the year were created by developers outside the US. In terms of numbers, Apple confirms that over a million apps are available on the App Store, with 500,000 made for iPad.

Permalink

Apple Posts “Best of 2013” iTunes Lists

Last night, Apple published its annual “Best of iTunes” list, which includes editorial picks for the best releases in music, movies, TV shows, apps, books, and podcasts of 2013. The special page, featured across the entire iTunes Store, can be viewed here.

For apps, as in previous years Apple has picked apps and games of the year, runner-ups, and other notable app releases of the year. The App Store category is organized in iPhone, iPad, and Mac apps; this year, Apple has included sub-sections as “Trends”, listing apps belonging to popular categories such as photo editing, productivity, and multiplayer games.

On iOS, Apple has picked Duolingo and Ridiculous Fishing as app and game of the year for iPhone, and Disney Animated and BADLAND on the iPad. For the Mac, Apple has chosen Wunderlist and XCOM: Enemy Unknown as app and game of the year; on the Mac App Store, Apple hasn’t included Trends, opting for a simpler “best apps” and “best games” organization.

Last year, Apple picked Day One and Deus Ex: Human Revolution as winners for the Mac; Paper and The Room for the iPad; and Action Movie FX and Rayman Jungle Run for the iPhone.

We have compiled the full list of apps below.

Read more

Apple Releases 12 Days of Gifts App, Available In The U.S. Too

As in previous years, Apple has released a free “12 Days of Gifts” app for iPhone and iPad owners that will give them access to exclusive offers for free content on the iTunes Store. This year, the app is available for US customers as well, although Apple notes that not all content will be available in all countries; the promotion will run from December 26 to January 6, 2014.

From 26 December – 6 January, you can download a gift each day—songs, apps, books, movies, and more—with the 12 Days of Gifts app. Each day’s gift will only be available for 24 hours, so download the free app to make sure you don’t miss out.

Right now, the app comes with a countdown that shows how many days are left until the first free item becomes available; upon first launch, you’ll be asked to accept push notifications (to be notified when offers are released) and to confirm the country for your iTunes Store’s Apple ID.

The app has an animated background reminiscent of iOS 7’s dynamic wallpapers, and there is a built-in FAQ to learn more about downloads. Apple has also included an “Add To Calendar” button in the share sheet: tapping this button will create a recurring all-day event in your default calendar to remember to download the daily gift for every day of the promotion.

You can download the app here.