Maureen Farell has a list of all the companies that Apple acquired in 2013 (that we know about). Cue is the most interesting one to me – I used to be a Greplin user before it became Cue and those guys knew how to contextualize data from various sources, which would be great for Siri and Notification Center’s Today view. The lack of European location startups is curious.

The Wall Street Journal:

Apple Inc. has acquired social-media analytics firm Topsy Labs Inc. for more than $200 million, according to people familiar with the matter.

Of all the acquisitions that Apple did in 2013, this is one of the most interesting ones to me. Topsy was capable of analyzing trends in tweets and it was one of the few official Twitter partners with access to the full Twitter firehose (including all tweets starting from 2006).

There are many possibilities opened by this kind of access and technology. At TechCrunch, Matthew Panzarino imagines that Topsy’s technology could be useful to improve Twitter search tools built into Siri:

There is also a slim possibility that Apple may want to use Topsy’s stored trends data and firehose access to improve Siri search. It could provide Siri with a reliable way to present people with trending topics and search results according to Twitter when queried.

As Panzarino also speculates, however, I believe that there’s real potential in Twitter analysis algorithms used to augment iTunes and App Store discovery for media, and especially apps. Imagine being able to determine in (almost) real-time the kind of buzz that an app is getting by analyzing tweets sent by humans (not bots or websites) about a new app release. I’ve written about this before, and smaller third-party companies have already tried to provide their own layer of App Store discovery tools by triangulating signals from App Store charts, online reviews, and social networks.

And, of course, there’s the TV rumor: Twitter has become the de-facto destination for real-time TV commentary by millions of watchers, with the company going as far as surveying a subset of users about live TV viewing habits in their latest iOS app update. Topsy’s firehose access and algorithms could have endless potential for Apple’s rumored television plans.

As John Gruber notes, it is a curious acquisition. Apple may have bought Topsy for its team or technology or patents, but the fact that Topsy was highly specialized in Twitter tools and that Apple already has native Twitter integration in iOS and OS X creates several interesting scenarios. Although, as we’ve seen with the Chomp acquisition, this kind of changes can take a long time.

But where Apple has disappointed recently is in novelty, or surprise. Perhaps this is unfair, but it’s real. Apple became the company that delivered “new”.  People got used to hearing about new stuff all the time — iPod nanos, iPhones, MacBook Airs, iPads — and now it seems like it’s been a while. The more people got, the more they wanted. And then you have to work even faster.

What really happened? Steve Jobs spoiled us with two mind-altering substances in quick succession — the iPhone and iPad. Meanwhile, the majority of people who have ever owned Apple products likely bought their first (and second…) during this period. So all of a sudden, a bunch of people who didn’t really pay attention to Apple before — people who never had to boot up a Performa with Extensions off, or upgrade RAM in a Power Mac 8500 — are now expecting some crazy new toy to appear every few years, whether it’s realistic or not.

This is certainly an honest perspective by Dan Frommer. Being the “Apple guy” among my friends, I get regular questions about “what’s really next for Apple” or “when is the watch coming out”. There is a natural tendency for humans to want “new” – imagine by customers who got the iPhone and iPad in the past five years alone.

The software and products Apple released this year are great, but many of them (game controller API, Touch ID, and even iOS 7 itself) seem to suggest Apple is laying the foundation for interesting new things to come.