This morning, Apple refreshed its iMac line with new CPUs, GPUs, faster WiFi, and faster PCIe flash storage options. From Apple’s press release:

Apple today updated iMac with fourth generation Intel quad-core processors, new graphics, next generation Wi-Fi and faster PCIe flash storage options. The updated iMac brings the latest technology to the stunningly thin design and gorgeous display of the world’s leading all-in-one desktop.

“iMac continues to be the example that proves how beautiful, fast and fun a desktop computer can be,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Inside its ultra-thin aluminum enclosure, the new iMac has the latest Intel processors, faster graphics, next generation 802.11ac Wi-Fi and faster PCIe flash storage.

Aside from Intel’s new processor and graphics, the new iMacs come with 802.11ac support, which was also added to the company’s AirPort Extreme station earlier this year. According to Apple, this will deliver up to three times faster performance than the previous generation.

The new iMacs are available today from the Apple online store.

I found USA Today’s interview to be a much better read than Businessweek’s. Only Ive and Federighi spoke with USA Today’s Marco della Cava, but the interview is full of interesting tidbits, such as the fact that Apple’s teams “sat down” to work on iOS 7 in November 2012, or how Federighi describes the thinking behind the new OS:

“This is the first post-Retina (Display) UI (user interface), with amazing graphics processing thanks to tremendous GPU (graphics processing unit) power growth, so we had a different set of tools to bring to bear on the problem as compared to seven years ago (when the iPhone first launched),” he says. “Before, the shadowing effect we used was a great way to distract from the limitations of the display. But with a display that’s this precise, there’s nowhere to hide. So we wanted a clear typography.”

Naturally, Federighi omitted that iOS 7 was also released for the iPad 2 and iPad mini, which don’t have Retina displays.

A personal favorite of mine: what Jony Ive drinks during interviews.

Ive rocks excitedly, then leans forward. Could be the espresso he’s just set down.

On the launch week of iOS 7, the iPhone 5s, and iPhone 5c, Businessweek scored an interview with Apple’s top executives. The interview doesn’t focus on the new iPhones or thinking behind iOS 7, it’s not very long, and it dwells a bit too much on the implications behind Android’s market share and the old Apple-Microsoft war in the 90s.

But there are some good bits, such as this one:

The line against Apple is that its pace of innovation is off, but Ive and Federighi dismiss that. The two are keen to point out not just new features, but also the deep layers of integration that went into each one. Of the 5S’s fingerprint scanner, Ive says, “there are so many problems that had to be solved to enable one big idea.” Without mentioning competitors (Samsung), it’s clear the two executives think some of what passes for innovation is illusory at best. “We didn’t start opportunistically with 10 bits of technology that we could try to find a use for to add to our features list,” Ive says.

Federighi jumps in: “New? New is easy. Right is hard.”

Jeff John Roberts:

An Ohio man has filed a lawsuit against Apple, claiming the company owes him and other Breaking Bad fans $22.99 for not including all 16 episodes in a “Season Pass” to the show’s final season, which was split into two parts.

In a class action suit filed in San Jose, California, Noam Lazebnik says Apple engaged in false advertising by providing only 8 episodes to consumers even though its “Season Pass” page explains that viewers will get “every episode in that season.”

Better call Saul?

In this part of his post on In-App Purchases, John Moltz sums up my feelings quite well:

What we should be asking is simply whether or not we’re spending what the app is worth. We’ve spent a lot of time decrying the race to the bottom in app pricing. Now we’re complaining because app developers have found a way to make more money.

Not surprisingly, the study cited above says the freemium model works out well for developers. Almost exclusively, of course, it’s all the wrong developers. Because the good ones, the ones we like and go drinking with at WWDC, would rather drag a nail across a Retina MacBook Pro than go freemium.

Exactly. I am complaining because the wrong developers are leveraging In-App Purchases to create “games” that nickel and dime players and keep asking for more money. Funnily, just as we thought the arcade was dead, it’s back and it’s more expensive than ever with mobile games.

My problem is with games designed not for fun, but for profit. Games that are optimized for shady IAP tactics, rather than great gameplay. But I don’t want to repeat myself – here’s what I’ve written about my bias for quality games, Apple and its culture for gaming, and the value of In-App Purchases.

Horace Dediu has a great take on the reputed differences and actual similarities between Apple and Amazon:

What I take issue with is the premise that Amazon is the “anti-Apple” in its hunger for growth and patience for profits. Apple has its own “Amazon-like-business”: iTunes has been growing at a steady 25% or more and it also has its ancillary zero-profit hardware analogue to the Kindle called Apple TV. iTunes is a great business in the Amazon vein, harvesting hundreds of millions of users (and their credit cards.) Presumably iTunes could also some day “flip the switch” and become profitable, but something magical needs to happen. Something like becoming a payments processor or retailer of other things. Analyst beware however. There might be conditions that make such switch flipping extremely difficult.