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Posts tagged with "apple"

Why My iPad Is Not My Laptop→

Why My iPad Is Not My Laptop

John Carey, who you might know from all the excellent photographs he posts on his (equally awesome) fiftyfoodshadows blog, today wrote a piece entitled “Why My iPad Is Not My Laptop”. It’s effectively a counter-argument from Carey on why the iPad just isn’t a laptop replacement for many people, particularly those in the professional creative community - yet.

I would say a good 90 percent of the debate on the iPads usefulness as a computer is coming from writers and casual users and this is where I find the debate getting a little one sided. Of course a writer would like the iPad. The tools most needed to get their work done are right there for the taking, you can hunt and gather all day long and it does make a fantastic, distraction free space to write in.

Carey doesn’t dispute that the iPad is a ‘personal computer’ - in fact he asks “what is there to even to debate” on that question and he says it’s all about the software, not the input device. For creatives, he says there are a number of nice apps for sketching, image editing and so on, but they don’t have anywhere near the “horsepower or precision that it takes to complete a finished product” - likewise for others such as web designers, coders, industrial designers and so on.

When it comes to many jobs within the professional creative community the iPad is still more or less incapable of handling any honest workload. At least as far as things stand at this point in time. There are no designers that I am aware of using it to create much outside of concepts.

Some might question Carey’s premise, is the iPad ever meant to replace a laptop for such professional tasks? Perhaps that is why the laptops (or trucks as you may call them) are going to stick around for the key purpose of satisfying these people. But I’m not so sure, I think the iPad can evolve to be a suitable PC for most of these tasks undertaken by creative professionals - I don’t think it will completely replace the need for a laptop or desktop, but I think it will eventually replace the laptops of these professionals. As Carey said, it’s all about the software and whilst we have made giant leaps and bounds in just over two years — we have a long way to go.

But when it comes to honest creative work I can not help but find the iPad as little more than a sidekick. I can say with certainty though, that this is far from the last word on this. I can clearly see a future where touch screen devices such as the iPad become more and more viable for the kind of things I have discussed here today. It is still new territory being explored and I for one can not wait to see where it takes us.

One particular point that Carey talks about quite a bit in his piece is about the filesystem - or rather lack thereof in iOS. His arguments resonate with me, particularly surrounding photo management on iOS which in some ways has gotten worse with iPhoto - “a black hole within a hole where edited photos from your “camera roll” somehow end up in limbo within the app and you have to send edited versions back to the photo roll to do anything else with them”.

For such a supposedly simple to use device the iPad it sure makes it complicated to move files around. In this case, Apple is entirely responsible with their rebellious idea to avoid traditional file structures. I can not fathom why it would be so difficult to have a system level file management area that is as convenient to use as the notification system they have so diligently been working on. Something which is not so flawed and cumbersome as the hidden data that lives within each app.

You may not agree with everything Carey says, but I encourage you to read his full article, I think he makes some very good points and the personal examples of where he has tried to use the iPad as a laptop are an excellent addition.

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Rare Video Of Steve Jobs as Franklin Delano Roosevelt Surfaces→

Rare Video Of Steve Jobs as Franklin Delano Roosevelt Surfaces

Network World (via MacRumors) managed to obtain a copy of an old internal inspirational video for Apple employees titled “1944”, starring Steve Jobs as U.S. President Franklin Delano Roosevelt. Serving as an in-house alternate version of Apple’s iconic 1984 commercial, “1944” was allegedly aimed at rallying Apple’s sales troops against IBM.

Set as a World War II tale of good vs. IBM, it is a broadcast-quality production (said to have cost $50,000) that was designed to fire up Apple’s international sales force at a 1984 meeting in Hawaii. A copy of “1944” was provided to me by one-time Apple employee Craig Elliott, now CEO of Pertino Networks, a cloud-computing startup located two blocks from Apple in Cupertino.

Make sure to check out the full video, backstory, and transcript of the entire video at Network World.

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The NYT Investigates How Apple Sidesteps Billions In Taxes→

The NYT Investigates How Apple Sidesteps Billions In Taxes

The New York Times this weekend published an in-depth article about Apple’s tax practices and specifically, how they have been able to “sidestep” billions in taxes through carefully chosen office locations for certain financial activities. For example, a small office in Reno, Nevada (shown above) manages and invests some of the companies cash - in a state where corporate tax rate is zero - compared to California’s 8.84% where Apple’s headquarters are.

Setting up an office in Reno is just one of many legal methods Apple uses to reduce its worldwide tax bill by billions of dollars each year. As it has in Nevada, Apple has created subsidiaries in low-tax places like Ireland, the Netherlands, Luxembourg and the British Virgin Islands — some little more than a letterbox or an anonymous office — that help cut the taxes it pays around the world.

The New York Times doesn’t suggest that there is anything illegal about what Apple does, every company tries to minimise the taxes they owe. Rather, it paints a picture of how tech companies in particular have been taking advantage of tax codes “written for an industrial age and ill suited to today’s digital economy”.

Apple, for instance, was among the first tech companies to designate overseas salespeople in high-tax countries in a manner that allowed them to sell on behalf of low-tax subsidiaries on other continents, sidestepping income taxes, according to former executives. Apple was a pioneer of an accounting technique known as the “Double Irish With a Dutch Sandwich,” which reduces taxes by routing profits through Irish subsidiaries and the Netherlands and then to the Caribbean. Today, that tactic is used by hundreds of other corporations — some of which directly imitated Apple’s methods, say accountants at those companies.

A particularly stark is example is to compare Apple to Walmart, Apple paid $3.3 billion in taxes from profits of $34.2 billion compared to Walmart who paid $5.9 billion in taxes from their $24.4 billion in profits last year. Apple was able to achieve that because it’s much easier to move digital products to low-tax countries than it is for Walmart to do the same, with their physical products.

When someone in the United States buys an iPhone, iPad or other Apple product, a portion of the profits from that sale is often deposited into accounts controlled by Braeburn, and then invested in stocks, bonds or other financial instruments, say company executives. Then, when those investments turn a profit, some of it is shielded from tax authorities in California by virtue of Braeburn’s Nevada address.

In their response to the NYT’s request for a comment, Apple focused on their US job-creation activities, stressing that their innovation and growth was providing benefits that go beyond just paying taxes. You can read their full response here.

Over the past several years, we have created an incredible number of jobs in the United States. The vast majority of our global work force remains in the U.S., with more than 47,000 full-time employees in all 50 states. By focusing on innovation, we’ve created entirely new products and industries, and more than 500,000 jobs for U.S. workers — from the people who create components for our products to the people who deliver them to our customers.

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Apple Offers 150 Student Scholarships For WWDC 2012

Full-time or part-time students over the age of 13 have the chance of winning one of 150 scholarships to attend this year’s WWDC. Apple says that it wants to  “reward outstanding student developers with the opportunity to attend this year’s conference on a WWDC 2012 Student Scholarship”. It means that for those lucky (and talented) students selected, they can attend the WWDC conference free of charge (tickets are on sale today for $1599). Apple will be judging the applicants on a few key criteria:

  • Technical ability
  • Creativity of ideas expressed in products/projects
  • Prior WWDC attendance
  • Technical and work experience

Due to the low age-limit, some events such as the WWDC Bash may restrict some students if they are under 18. Apple has posted a full list of eligibility requirements and more details on the application process and it should be noted that applicants also be a member of the iOS Developer Program, iOS Developer Enterprise Program, or Mac Developer Program, or an iOS Developer University Program Student and they must have been a member prior to August 1st, 2011.

You can lodge your own application for the 2012 WWDC Student Scholarship here, or view all the details on the 2012 WWDC page. The deadline for sending in your application is Wednesday, May 2, 2012 at 5:00 PM PDT.

Apple Opens Nominations For 2012 Apple Design Awards

Along with announcing the dates for WWDC 2012, Apple has today also opened nominations for this year’s Apple Design Awards. The award, which aims to “recognize state of the art iOS and OS X apps that reflect the very best in design, innovation, and technology adoption”  has become a staple of every WWDC and  is perhaps the most prestigious recognition an Apple developer can receive. The award criteria is founded in the following characteristics:

  • Well-Designed: Apps that are inviting, engaging, easy to use, intuitive, and compelling.
  • State of the Art: Apps that take advantage of the latest hardware, OS releases, and technologies to offer rich functionality, high performance, and extensive system integration.
  • Innovative: Apps that are revolutionary, inspiring, and do things in new and creative ways.

To be considered for the award, the app must be on the App Store or Mac App Store by May 1st in order to be eligible, but a nomination is not necessary (Apple can choose the award winner regardless of whether it was nominated or not). Developers can nominate an app via Apple’s developer portal.

You can also review the winners of the 2011 Apple Design Awards.

Apple Announces WWDC 2012: Kicks Off June 11

UPDATE: Apple has confirmed that tickets for WWDC 2012 are already sold out.

Apple has announced the official dates for WWDC 2012. The developer event kicks off in San Francisco on June 11 and runs through June 15. Tickets are on sale for $1599, and are limited to one ticket per person or five tickets per organization. This year, app developers under 18 years old (13 - 17) can have their legal guardian purchase a WWDC ticket and approve their attendance at the conference — budding developers do not have to miss out on this year’s events.  Despite being an ever popular event that sells out quickly, WWDC 2012 still takes place at Moscone West.

We have a great WWDC planned this year and can’t wait to share the latest news about iOS and OS X Mountain Lion with developers,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The iOS platform has created an entirely new industry with fantastic opportunities for developers across the country and around the world.

Registration for the event will take place on June 10th starting at 9:00am. If the event cannot be attended, videos from this year’s sessions will be made available for download. It’s best to go in person so experts can answer your development related questions. This year’s topics will include information about OS X Mountain Lion, which will be made available later this summer, alongside iOS app development sessions.

WWDC 2012 will cover six technical tracks with over 100 sessions and labs. Tracks include:

  • Essentials
  • App Services
  • Developer Tools
  • Graphics, Media, and Games
  • Safari and Web
  • Core OS

Alongside ticket sales, Apple has opened nominations for the 2012 Apple Design Awards. Nominated apps will be considered for an ADA and must be made available on the App Store or Mac App Store by May 1st. Students can also look forward to a great time at WWDC, and earn the chance to attend the conference free of charge on a scholarship.

Activities at Apple’s WWDC 2012 include:
more than 100 technical sessions presented by Apple engineers on a wide range of technology-specific topics for developing, deploying and integrating the latest iOS and OS X technologies;100 hands-on labs staffed by more than 1,000 Apple engineers providing developers with code-level assistance, insight into optimal development techniques and guidance on how they can make the most of iOS and OS X technologies in their apps;the opportunity to connect with thousands of fellow iOS and OS X developers from around the world—last year more than 60 countries were represented;engaging and inspirational lunchtime sessions with leading minds and influencers from the worlds of technology, science and entertainment; andApple Design Awards which recognize iPhone®, iPad® and Mac® apps that demonstrate technical excellence, innovation and outstanding design.

PR after the break!

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Apple Set To Open Second Perth Store Later This Year

Apple is set to open their second retail store in Perth, Australia later this year according to a report by PerthNow. Apple has reportedly begun recruitment for the second store, named in their job advertisement as “South Perth”. PerthNow believes that the store will be located in the suburb of Booragoon, inside the large Garden City shopping centre.

Apple has apparently taken over two of the shops in the centre (Esprit and Sportsgirl) and possibly others that are near Kmart, whilst the centre is also relocating a lift and remodelling stairs nearby. When asked for a comment, the owner of Garden City said that they were currently “remixing the area” but did not specify who the new tenant was.  PerthNow believes the store will open sometime in the second half of this year, possibly even July.

[via PerthNow]

Apple Loses A Few Legal Battles, Wins One And Responds To DOJ Allegations

The last 24 hours has seen a number of developments regarding various legal issues that involve Apple. It’s not the most riveting news, so rather than writing them up as separate posts, we’ve decided to combine them into one, easily digestible post.

Apple Responds to DOJ Allegations

Late yesterday, somewhat belatedly, Apple issued AllThingsD with a statement responding to the DOJ’s allegations of collusion with the big book publishers. It was a similar statement that the other publishers made earlier and conveyed the idea that Apple’s entrance into the e-book market disrupted Amazon’s prior monopoly in the market.

The DOJ’s accusation of collusion against Apple is simply not true. The launch of the iBookstore in 2010 fostered innovation and competition, breaking Amazon’s monopolistic grip on the publishing industry. Since then customers have benefited from eBooks that are more interactive and engaging. Just as we’ve allowed developers to set prices on the App Store, publishers set prices on the iBookstore.

Apple Permitted To Intervene in Lodsys Case

You may recall that Lodsys filed lawsuits against a number of iOS developers last year for allegedly violating their patents. Apple filed a motion to intervene in the case last year, claiming that the licensing it has attained from Lodsys itself also protects third party developers on the App Store. The court yesterday agreed with Apple and has granted permission to Apple’s motion to intervene. Unfortunately, for many developers this is too little too late, with many settling with Lodsys early on to avoid costly legal fees.

Apple Loses Attempt To Restore Push Email to German iCloud Users

Apple had been forced to suspend email push services for German iCloud users earlier in February this year after Motorola succeeded in bringing an injunction against Apple. Today the Mannheim regional court upheld that decision and Apple will be required to pay damages to Motorola Mobility.

Apple Required to Compensate Tokyo Couple For iPod Nano that Burst Into Flames

In July 2010, a first generation iPod nano spontaneously burst into flames and caused burns to the owner’s hand that took more than a month to heal. Apple was required to pay the owner approximately US$7,400 for medical fees and compensation for the pain and suffering. Apple began a worldwide replacement program of the device last November.

[via, AllThingsD, TUAW, TNW, Cult of Mac]

Apple’s Java for OS X 2012-003 Update Removes Common Flashback Variants

Two days after their initial announcement and on the heels of F-Secure’s removal tool, checking Software Update on your Mac should prompt you for Apple’s latest Java update for OS X. The 2012-003 update removes common variants of the Flashback trojan, as well as disabling automatic execution of Java applets. While you will be able to turn the ability to run Java applets back on through the Java Preferences app, it will automatically be disabled if you don’t consistently access or run applets after a period of time.

For more information, you can read the support article or the supplementary information provided through Software Update.

[Apple Support via The Loop]