Ken Segall succinctly describes how Apple approaches new product categories and why waiting is often a better option than rushing to market:

Fortunately, it all becomes clear in hindsight.

Now we know there was a ton of work going on at Apple during The Period Of Great Whining. Possibly more than at any time in Apple’s history. Now we have new iPhones, Apple Pay and Apple Watch.

To me, this just says that Apple is doing a very good job of being Apple. Its mission is to create products that people can fall in love with. There is not now, nor has there ever been, a timetable for such things.

All About Apple, an Italian non-profit organization that’s been operating for over a decade, has launched a crowdfunding campaign for All About Apple Museum, the “most comprehensive” exhibition of Apple and Apple-related products with over 9,000 pieces in its collection. The organization has assembled a team of volunteers and has been granted permission to use a new location in Savona, Italy, and they’re seeking funds to finish the project.

All About Apple has shared a video detailing their goals for the museum (in Italian, with English subtitles).

As seen in the video and campaign page (English version here), All About Apple has been curating pieces that range from classic Macs and NeXT workstations to old Apple marketing material, iPods, accessories, and even Steve Wozniak’s original toolbox from the 70’s.

I didn’t know this organization before, but it sounds like an incredible effort and an interesting project. You can read more about All About Apple here and back the project on Italian crowdfunding platform Eppela.

Earlier today, The New Yorker published an extensive profile of Jony Ive. The in-depth article covers a wide range of topics, including Ive’s early life and career, thoughts on design, Apple Watch, relationship with Steve Jobs, and more.

It’s a must-read. Instead of pulling out relevant bits to reprint them here with fancy headlines, I’m going to use one paragraph about Ive’s sense of care and ask you to enjoy the full story over at The New Yorker.

We were in the fast lane of I-280, in squinting low sunshine. When I asked for examples of design carelessness, Ive cranked the conversation back to Apple. He has the discipline to avoid most indiscretions, but not always the facility to disguise the effort. “At the risk of sounding terribly sentimental, I do think one of the things that just compel us is that we have this sense that, in some way, by caring, we’re actually serving humanity,” he said. “People might think it’s a stupid belief, but it’s a goal—it’s a contribution that we can hope we can make, in some small way, to culture.”