This Week's Sponsor:

PowerPhotos

The Ultimate Toolbox for Photos on the Mac

Posts tagged with "developers"

Joe Cieplinski On App Pricing and App Store Customers→

A different and refreshing take on the recent discussions on app pricing and In-App Purchases by Joe Cieplinski:

If we were to convert Teleprompt+ to the free with in-app purchase model, for instance, the three of us at Bombing Brain would be out of business in a couple of weeks.

Our customers are primarily prosumers and pros—people who wouldn’t trust their business to a “free” app. Our high price is a large part of what has made us successful in this market. (Along with years of cultivating a reputation for being better than our competition.) Converting this particular app to free with in-app purchase now would likely be an unmitigated disaster. We know, because there have been free alternatives that have crashed and burned. Hard.

While In-App Purchases may work for some apps, I agree that developers shouldn’t follow other developers’ advice blindly without carefully considering their userbase and customers. The Omni Group, for instance, charges a “premium” for apps that they know their customers will be happily paying for because they trust the company.

Joe continues:

Users looking to pay a premium price may be few and far between, but each one is ten times more valuable than the “average” iOS user to a developer like me.

Again, it depends on whether you’re after market share or a subset of App Store customers who can sustain your business by paying for higher-priced apps. It’s a great perspective, so read Joe’s post here.

Permalink

Dan Counsell On Sustainability and the Mac App Store→

The audience on the Mac App Store is not yet large enough to sustain low prices (like the iPhone can, sometimes) – it’s just not feasible. If companies keep selling software at bargain basement prices without a large enough market, it doesn’t end well – they go out of business and if that happens, the very people who love great apps lose too.

Realmac has gone through some changes for the pricing of Clear for iOS. On the Mac, they’re returning to pre-App Store days with higher prices and no discounts.

Permalink

Steve Streza On Discounted App Upgrades→

But people have no right to complain about an update that costs 99 cents/$2/$3/etc. when their iPhone cost hundreds of dollars!

This privileged point of view comes from people who love supporting developers and who have spare money. And while it’s noble, it doesn’t reflect how most customers think about apps. The toothpaste isn’t going back in the tube here; people are now used to free and cheap apps with updates. Your app isn’t why they bought an iPhone; it’s an accessory, one that can be discarded as easily as an iPhone bumper.

Steve Streza makes a compelling argument against the theory that Apple should allow paid upgrades on the App Store. The reality that Steve describes – apps as cheap, replaceable accessories – is sad and harsh, but true. None of my friends “care” about particular apps or developers – they just want their problems solved and their entertainment taken care of.

That said, paid upgrades or not, I hope that developers of fine, well-crafted apps will continue to find ways to stay in the business – perhaps by catering to a smaller audience that doesn’t mind paying more and more often.

Permalink

Feedly Opens Up API→

From the Feedly blog:

Millions of users depend on their feedly for inspiration, information, and to feed their mind. But one size does not fit all. Individuals have different workflows, different habits, and different devices. In our efforts to evolve feedly from a product to a platform, we have therefore decided to open up the feedly API. Effective immediately, developers are welcome to deliver new applications, experiences, and innovations via the feedly cloud. We feel strongly that this will help to accelerate innovation and better serve our users.

API documentation here. I’m looking forward to playing with this in the next couple of weeks.

Permalink

On OmniKeyMaster’s Shutdown

Two weeks ago, The Omni Group announced an app called OmniKeyMaster aimed at letting customers migrate from Mac App Store licenses to standalone ones that supported upgrade pricing:

OmniKeyMaster is a simple app that finds App Store copies of Omni apps installed on your Mac, then generates equivalent licenses from our store – for free. This gives Mac App Store customers access to discounted pricing when upgrading from the Standard edition to Professional, or when upgrading from one major version to the next. Another benefit: since they don’t have to wait in an approval queue, our direct releases sometimes get earlier access to new features and bug fixes. OmniKeyMaster lets App Store customers access those builds, as well.

Today, The Omni Group had to remove the app, presumably after pressure from Apple:

My apologies: I’m afraid we will not be able to offer upgrade pricing to our Mac App Store customers after all. So long as we continue to sell our apps through the Mac App Store, we are not allowed to distribute updates through other channels to apps which were purchased from the App Store.

This is strange, because a number of similar tools (made by other independent developers) already exist on the Internet and they have been letting customers generate standalone licenses for several months. Perhaps Apple just didn’t like that a name such as The Omni Group had found a way to make the process so easy? Was The Omni Group’s tool built in such a way that it broke some Apple rules? Did The Omni Group think OmniKeyMaster would be okay because other solutions existed? Is Apple going after similar solutions as well?

Stephen Hackett argues that The Omni Group should have foreseen this, but that the Mac App Store is, overall, good for most third-party developers:

While The Omni Group is probably big enough to walk away from the Mac App Store, a lot of developers are enjoying a level of success in the Store that they couldn’t enjoy without it. Apple shouldn’t use that to strong-arm developers from trying to workaround the system. That puts both Apple and third-party developers in a pretty crappy spot.

I see both points. The Mac App Store is good for some developers and end customers, but it could be improved in so many ways. Is it a surprise that, after an initial rush to sell apps on the Mac App Store, more and more developers of apps above the $2.99 threshold (read: not games and utilities) have gone back to selling both App Store and “regular” versions?

The Omni Group wanted to do the right thing and offer upgrade pricing for customers who bought an app on the App Store. Apple doesn’t like the idea and leads by example with a new version of Logic Pro sold as a new app, without upgrade pricing. If my assumption is right and Apple is behind OmniKeyMaster’s premature demise – how could they not be? – that’s really sad.

Apple shouldn’t put pressure on developers who tried the Mac App Store model and didn’t like some parts of it. Instead of burying their head in the sand and pretending that developers who want upgrade pricing don’t exist, they should work with those developers to resolve their issues. The App Store launched in January 2011 and these aren’t new problems. If Apple doesn’t really care about upgrade pricing, it seems curious – to me, utterly wrong – that they’re going after a clever tool like OmniKeyMaster.

And if you think that it’s in Apple’s right to shut down OmniKeyMaster1, then I guess it won’t be a surprise if more developers will keep offering standalone versions of their apps in the future, possibly even eschewing the Mac App Store if necessary.

Most people don’t have time to care about these issues, because they like the convenience of the Mac App Store. But I do, and therefore, whenever possible, I try to buy Mac apps from a developer’s website. It’s worth the extra effort.

  1. In the way that OmniKeyMaster worked – as a separate app that wasn’t built into Omni’s App Store apps – I don’t think The Omni Group was violating Apple’s 7.1, 7.2, and 7.15 Mac App Store guidelines in any way. But, based on this tweet by Ken Case, it sounds like Apple has changed its mind. ↩︎

The Omni Group Releases OmniKeyMaster Mac App Store License Tool→

From The Omni Group’s blog:

OmniKeyMaster is a simple app that finds App Store copies of Omni apps installed on your Mac, then generates equivalent licenses from our store - for free. This gives Mac App Store customers access to discounted pricing when upgrading from the Standard edition to Professional, or when upgrading from one major version to the next. Another benefit: since they don’t have to wait in an approval queue, our direct releases sometimes get earlier access to new features and bug fixes. OmniKeyMaster lets App Store customers access those builds, as well.

Tools like OmniKeyMaster have become quite common lately, as developers of third-party Mac apps keep struggling with the limitations imposed by Apple on the Mac App Store. Having new versions of apps every time a major upgrade is released isn’t an option for many developers, and they are resorting to workarounds like this to have the best of both worlds: the Mac App Store’s purchase system and the control on your own website and app updates. It’s a trade-off, and, in most cases, the process is quite convoluted.

In The Omni Group’s defense, their Mac App Store license tool seems easy to use and clever in how it finds all App Store copies of Omni apps on a Mac. Apple may not be interested in offering upgrade pricing on the Mac App Store, but developers find a way…or at least a viable workaround.

Permalink