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Posts tagged with "developers"

Stuart Hall’s App Store Experiment→

This is an excellent series by Stuart Hall: he developed a 7 minute workout app, and he’s been posting details, numbers, and comments on what it’s like to enter the App Store market today.

Particularly interesting is the switch to a free model with In-App Purchase, detailed in part two:

How does In App Purchase (IAP) stack up against a paid download? For this app it’s been an increase of over 3x from around $22 per day to around $65 per day. The IAP converts at approximate 2-3% of the downloads per day.

[…]

IAP increases revenues - For better or worse for the ecosystem as a whole, it’s been proven over and over again it makes more money.

While Stuart’s story won’t apply to every kind of app category and pricing scheme, there are several data points and charts worth considering. Make sure to check out part one and part two – I hope there will be a part three as well.

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iOS 7 Apps and Aggressive Adoption→

David Smith, on deciding to go iOS 7-only for his next app updates:

Today, I’ve reverted my position again. I am going to be aggressively adopting iOS 7 exclusively in my apps.

This change is mostly a result not so much of the technical or business implications of supporting legacy versions but of quality assurance needs. I have been able to manage working out the technical needs of supporting both versions but I have found that the time and energy required to test and validate the applications on both is becoming too much of a burden.

Aside from a technological standpoint, I think the most important factor to consider is that users can’t wait to get their hands on iOS 7. The new version is a major change, and – at least based on my survey of non-geeky friends – I suspect that more people will upgrade more quickly than last year (the launch of iOS 6 surely wasn’t helped by doubts surrounding Maps).

With users being so excited for iOS 7, the decision of going iOS 7-only makes sense. At least, it’s a common pattern that I’m observing this summer.

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App Updates For iOS 7→

Craig Hockenberry:

An overwhelming number of developers were updating apps for iOS 7. Of 575 valid responses, 545 developers indicated that they were working on an update for iOS 7. That’s an adoption rate of 95%!

From what I’ve seen (and heard) so far, it looks like releasing new, paid, separate versions of apps for iOS 7 will be a common trend among developers. I think that, in most cases, it makes sense considering the major rewrite and redesign required by iOS 7 to ensure an app can be technically and visually ready by this Fall.

If we’ll end up with an App Store full of old iOS 6 apps kept for “compatibility mode” or existing customers, I believe properly showcasing iOS 7 apps will be even more necessary in the (already crowded and poorly searchable) App Store.

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Why Are Apps Putting You On A Wait List?→

A good piece by Ellis Hamburger at The Verge, who explains why some recent iOS apps have been putting new users on a “wait list” before they can actually start using an app. This is due to the increasingly cloud-based complex scaling challenges that apps (which are downloaded locally) face when trying to work with online components (remotely) for thousands of users.

I understand the difficulties mentioned by Ellis and the developers he interviewed, but I also see part of Ben’s point when he argues that several of these “wait list apps” are free and don’t seek immediate revenue. Mailbox removed the reservation system after it had been acquired by Dropbox, meaning that Dropbox – a larger company – had the human and financial resources to “throw” at Mailbox’s problem. However, I think that resources aren’t a panacea for new apps that rely heavily on server-side features: if anything, the App Store makes it hard to ship apps that are only available to a subset of users, which is forcing developers to implement ideas such as the aforementioned waiting lists.

A better testing process for App Store developers isn’t a new topic, and I wonder if app testing tools made by Apple with support for thousands (instead of hundreds) of “beta” users would alleviate the issues covered by Ellis.

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QuickRadar for Apple Radar

Since iOS 7’s release, I have been submitting entries to Apple’s Radar, the company’s bug tracking system. The problem with Radar is that, for some reason, it comes with an outdated and slow interface that’s prone to errors and random logouts, making the process of filing radars tedious and unpleasant. A number of apps to “fix” Radar have surfaced over the years, but lately I’ve been trying an enjoying QuickRadar. I remembered it deserved a mention here thanks to Clark’s link two days ago.

QuickRadar is a menubar app for the Mac that signs you into Apple’s Radar and that can be activated with a keyboard shortcut. Instead of redirecting you to Radar’s web UI, it lets you write your bug report in a window on your Mac, and when you click “Submit” it’ll take care of uploading the report for you without launching the website. The app can also file duplicates, handle rdar:// URLs to launch them in OpenRadar or filing them as duplicates, and it comes with sharing options for WordPress and App.net if you want to share your radar’s number with the world. Like Tokens (another app made out of frustration with an Apple-made web UI), QuickRadar uses web scraping to communicate with Apple’s bug reporter.

QuickRadar is still in the alpha stages and has some rough edges. For instance, it doesn’t support file uploads for attachments, although the developer says they’re on the roadmap. Version 0.7 was released earlier this week with improved Preferences and support for Mountain Lion’s Notification Center.

You can download QuickRadar here.

Apple’s Answer on Upgrade Pricing→

David Smith wonders whether today’s release of Logic Pro X as a new app sold at full price is the best explanation of Apple’s stance on upgrade pricing to date:

I’d say that this is the best indication of Apple’s intentions and expectations for the App Stores going forward. I wouldn’t expect anything like upgrade pricing to appear in the Stores. It seems like the message is to either give your upgrades to your customers as free updates or to launch a new app and charge everyone again. Neither approach is perfect but I am now very confident that this is the going to be the situation for the foreseeable future.

This is an issue that I’ve long debated with my teammates and developer friends. As someone who’s used to seeing upgrade pricing in Mac apps sold outside of the Mac App Store, I would welcome the addition of built-in upgrade pricing to the App Store. However, on the other end of the spectrum, our Gabe Glick neatly summed up Apple’s possible motivations last year:

Developers and longtime computer users may be used to the shareware, time trial, pay-full-price-once-upgrade-cheaply-forever model of buying and selling software, but regular people, the mass market that Apple continues to court first and foremost, aren’t. Adding demos (“I thought this app was free, but now it’s telling me I have to pay to keep using it? What a ripoff!”) and paid upgrades (“Wait, I bought this app last year and now I have to pay again to keep using it? Screw that!”) would introduce a layer of confusion and make buying an app a more arduous process, which would result in people buying fewer apps.

Today’s release of Logic Pro X is just another data point and it may not necessarily be conclusive, but I believe it further suggests how Apple sees the process of releasing major upgrades to Mac apps. It’ll be interesting to see if Apple will ever do the same for its (cheaper) iOS apps, though.

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The Next Five Years of App Store

Five

Five

A great man once said that we should look up at the stars, be curious, and keep asking questions. With the App Store now a five-year-old business, I would like – allow me to paraphrase that great man for a much more trivial endeavor – to look ahead and trying to imagine what the next five years of the App Store could look like. I already wrote my in-depth App Store retrospective last year, and I touched upon the changes introduced with iOS 6 back in September 2012. Now, it’s time to think about what’s next. The past can be functional to contextualizing the future, but eventually somebody has to think of that future. This is my humble, brief attempt.

The App Store will soon hit the impressive milestone of 1 million apps available for iPhone and iPad. In fact, I wouldn’t be surprised to know Apple is figuring out a way to time the announcement of 1 million apps with the release of iOS 7 (and possibly new iPhone hardware) this Fall. The App Store’s soon-to-be-millionaire catalogue pales in comparison to the iTunes Store’s music offerings, but it’s still impressive when considering that the modern concept of app was born only five years ago, whereas music goes, euphemistically, “a long way” back in human history.

I don’t think that the App Store’s growing catalog will ultimately change the nature of the Store itself: if you look back at the past 10 years of iTunes, you’ll see that, in spite of new releases and additions, the iTunes Store’s core mechanics haven’t changed much. Customers go to iTunes, they buy music, and they enjoy that content on their devices. With the App Store, I think we’ll keep seeing a front page, categories, charts, and a download/purchase mechanism that will go unchanged for the foreseeable future. Apple doesn’t need to alter the simplicity of the App Store model, but they must enhance it and modernize it.

I discussed many of my ideas for a better App Store in my piece from February, and I’ll revisit them today with a knowledge of the announcements Apple made with iOS 7. Read more

The Dropbox Platform→

At its first developer conference that kicked off today, Dropbox CEO Drew Houston announced the Dropbox Platform, a new initiative aimed at making Dropbox the “best foundation to connect the world’s apps, devices, and services”.

Part of the Platform is the new Datastore API, which will allow developers of Dropbox-enabled apps to sync more than just files:

Our Sync and Core APIs already take care of syncing files and folders, but as people use mobile apps more and more, a lot of their stuff doesn’t really look like a file at all. It could be anything — settings, contacts, to-do list items, or the latest doodle you drew.

With the Datastore API, we’re moving beyond files and providing a new model for effortlessly storing and syncing app data. When you use an app built with datastores your data will be up-to-date across all devices whether you’re online or offline. Imagine a task-tracking app that works on both your iPhone and the web. If it’s built with the Datastore API, you can check off items from your phone during a cross-country flight and add new tasks from your computer and Dropbox will make sure the changes don’t clobber each other.

It’s unsurprising to see various comments on how Dropbox Datastore looks like what Apple should have done with iCloud for third-party developers. Last month at WWDC, Apple acknowledged the issues that troubled iCloud’s Core Data sync and promised several fixes coming with iOS 7 and OS X 10.9.

It’ll be interesting to see if a new architecture based on drop-ins (components) that include (for now) a Saver and Chooser (for saving files to and picking them from Dropbox, respectively) will convince third-party developers of iOS apps to keep avoiding iCloud and embracing Dropbox. For as much as Dropbox improves upon its platform, key aspects of the iOS experience such as photos, videos, music, mail, contacts, and todos remain natively tied to Apple’s iCloud service. Can Dropbox apps, developers, and users grow faster than Apple can improve iCloud? Assuming that iCloud will work reliably in iOS 7 and Mavericks, will developers of groundbreaking and innovative apps support both iCloud and Dropbox? How many platforms is too many?

Dropbox says they now have 175 million users; the latest number from Apple is the 300 million iCloud accounts shared at WWDC ‘13. A first result of the new APIs will soon be shown in an update to Mailbox, which Dropbox owns.

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Apple Celebrates 5 Years of App Store With Free App Promotion, Timeline

Ahead of the App Store’s fifth anniversary on Wednesday, July 10, Apple has launched a new promotion that includes five “groundbreaking” iOS apps and five “landmark” iOS games; these apps will be available for free for a limited time to celebrate the first five years of App Store. Apple has posted an official page with links to download the apps and games on iTunes.

From the 500 apps available at launch in 2008 to the more than 900,000 at your fingertips today, it’s been a remarkably prolific five years for the App Store. To celebrate, we’re giving everyone five landmark games and five groundbreaking apps for a limited time. Plus, look back at the key moments that have made the App Store the world’s most innovative destination for apps.

The apps and games picked by Apple include Day One (a journaling application with an OS X counterpart that was named “Mac App of the Year” in 2012), award-winning game Badland, Infinity Blade II, Superbrothers: Sword and Sworcery EP, Over, and Traktor DJ. Read more