These past few weeks of iOS 5 testing and casual talking with my fellow writers and Twitter followers had me thinking about the fact that some people really don’t get the difference between “public previews” and “developer-only betas”. I’m talking about those people who are leaving negative reviews in iTunes for apps that are allegedly “broken” under iOS 5, which reached the beta 2 status last Friday.
There’s an important difference between previews and developer betas. With previews, like iTunes in the Cloud, Apple feels confident enough to release a new piece of software with new features to the public and let everyone enjoy it until the final version (with more features) comes out. Example: automatic downloads and past purchases. In spite of Apple calling it a “beta”, this is in fact a public preview (that requires iTunes 10.3, also public) of the new iTunes in the Cloud system that will gain the additional Match functionality this Fall. So why is Apple letting regular users mess with a beta? Because it’s not really a “beta”, not in the sense we geeks are used to when seeing the beta label on Apple’s various Dev Centers. iTunes in the Cloud is a public preview of something that will grow even bigger in a matter of a few months. The company knows it’s stable enough for everyone to play with. All the systems are in place. No third-party support is required. All users can benefit from it now, and will get to use more functionalities once the faux beta label goes away. It’s a good deal. Read more