Last week, Apple released the first developer preview of Mac OS X Lion. New and improved OS aside, something set apart Lion from the previous beta releases Apple seeded in the past years: Lion needs to be downloaded through the Mac App Store. That’s right: a 3.6 GB download, available for developers in the App Store infrastructure. How did this happen? Well, the how is easily explainable: developers can log in the Dev Center, request a Lion build and a unique promo code is generated. With the promo code, developers can fire up the Mac App Store and start the OS X Lion installer download. The promo code, as an additional security measure to prevent people from sharing it, can only be used once, on a single machine.
While the method is really clever and brings a bit of fresh air to the developer community (no need to have a download in your browser, you can just leave the Mac App Store do its job), this has raised some questions on the future of Apple’s OS downloads for consumers. Namely, some people are speculating the Lion developer preview is clearly pointing to a summer 2011 featuring Mac OS X 10.7 Lion available only in digital format. Apple is killing the CD, and physical Mac OS purchases. Read more