Less than a day since Apple unveiled it’s somewhat new subscription rules and unsurprisingly there is already some backlash from publishers and suggestions of possible antitrust investigations. The most prominent content provider that has spoken out so far is Rhapsody, effectively signaling that Apple’s 30% is not economically viable for them after paying music publishers and as a result will not be implementing the new subscription service and policy.
Rhapsody’s president Jon Irwin issued a statement and amongst noting that it would be “economically untenable,” he also noted that they will be “collaborating with our market peers in determining an appropriate legal and business response to this latest development.” This certainly gives the impression of possible legal action if that avenue is open to them and interestingly enough The Wall Street Journal contacted several law professors and reported that Apple’s new policy could potentially “draw antitrust scrutiny”.