What a week. When it began to look like Apple would announce how it planned to comply with the EU’s Digital Markets Act (DMA), I expected small changes at the margins that wouldn’t significantly move the needle in the EU or anywhere else. Boy, I was wrong.
Instead, we got a far-reaching, complex response that touches aspects of iOS, system apps, the App Store. There’s a lot of ground to cover, but Federico and I have talked to Apple a couple of times each about what was announced and ask questions, so it’s time to dive and try to make sense of everything.
Before getting too deep into the weeds, it’s important to understand why Apple made its announcement last week and, whether you share it or not, the company’s perspective. That makes understanding the details of what was announced easier and will hopefully help you parse legitimate criticisms of Apple’s plans from hollow hot-takes.