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With a press release today Apple announced its exclusive partnership with Japanese brand agency Dentsu Group to bring iAds to Japan. The iAds following this partnership will be rolled out in Japan in early 2011 and Dentsu “will be responsible for the selling and creative execution”.
Dentsu subsidiary cci will provide creative production and media planning.
Check out the full press release below. Read more
It appears that Apple has flipped the switch on iAds, which are now showing up for iPhone users outside the United States and United Kingdom. I’ve personally downloaded a free iAd-supported iPhone app and I got to see two different campaigns: a CitiBank one and an AT&T one. Both the iAds are working fine in Italy.
With Apple getting ready to release iOS 4.2, a worldwide launch of iAds for iPad as well wouldn’t be much of a surprise. Read more
After the release of iOS 4.2 GM, Apple officially opened the submissions for apps compatible with 4.2 a few minutes ago. The “Get Your Apps Ready for iOS 4.2” page is available here and also confirms developers can now start integrating iAds into their iPad apps.
We haven’t seen iAds running on iPad just yet, but I believe the larger screen will surely contribute to making ad experiences even more immersive.
When Steve Jobs announced the “iAd” program in April, a few people claimed they had seen that term somewhere else before. As CNET reports, Apple indeed settled a lawsuit in July over the “iAd” trademark with company innovate media, which had been using the “iAd” term since 2006 and was even granted two trademarks in 2008.
The interesting part is not the amount of the settlement (that we’ll likely never know), but rather the history behind the disclosure of this settlement. Consor, intellectual asset management company, posted a release on their website detailing how four of their clients managed to close favorable settlements over trademark lawsuits they had filed. In the release, they mentioned: “iAds, a 7-figure settlement from Apple Computer in a trademark infringement case.” Read more
Sonos, makers of wirelessly connected audio systems, announced they’re about to launch an advertising campaign on Apple’s iAd network.
As for all the other companies that launched iAd companies, this is a big bet: iAd campaigns start at $1 million minimum orders, so you have to make sure you have a great and stunning ad experience to bring to iOS devices. Otherwise, you’re wasting money.
Sonos’ iAd looks impressive, with videos, user interactions, menus, stuff to do. This is what an iAd should be about: providing useful information on a product and engage a user at a personal level. Check out the video below. Read more
She has a point: advertisers want to be in control of their campaigns, and Apple is telling them to follow its rules and tastes. Just like with the iPod in 2001, though, this might just need some more time. Time is money, I know, but I frankly don’t see Apple letting something fall apart after a few months of introduction.
I mean, the Apple TV is still around.
