Posts tagged with "instagram"

“Sometime Down The Road”→

“Sometime Down The Road”

Yours truly, writing about the improvements to Instagram’s API in March:

Instagram, on the other hand, is taking an interesting path (no pun intended) that, sometime down the road, might turn what was once an iPhone app into a de-facto option for all future social sharing implementations. A few months from now, would it be crazy to think Camera+ could integrate with Instagram to offer antive uploads? Or to imagine built-in support for Instagram photo uploads in, say, iOS, Twitter clients, and other photo apps? I don’t think so. Just as “taken with Hipstamatic” stands out in today’s Instagram feeds, “Upload to Instagram” doesn’t sound too absurd at this point.

It took 19 days, and “upload to Facebook” has a different ring to it.

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Facebook’s Brilliant Move→

Facebook’s Brilliant Move

Smart take by Dan Frommer on Facebook acquiring Instagram:

The biggest threat to Facebook is a mobile-only or mobile-first social network that captures the increasing amount of time spent on smartphones in a way Facebook can’t or doesn’t.

In my experience, that’s exactly what Instagram does. I’m still addicted to Facebook on the old desktop-browser web, but when I’m on my phone, I gravitate to Twitter and Instagram. Path is another example, but Instagram is more developed — that’s the deal I’d make, too.

That’s exactly what Facebook should be doing: take the photos experience, and invest on a more intuitive way to share quickly and nicely from a mobile device. Instagram was the best choice.

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The Obvious Ending Of Instagram’s Tale

Earlier today, Facebook announced it has “agreed” to acquire Instagram, the popular photo sharing service that recently launched an Android app, adding 1 million users in 12 hours to its existing 30 million iPhone users. Here’s Instagram’s announcement, Zuckerberg’s post on Facebook, and some nice numbers for context. Both companies say Instagram “isn’t going away”, though they will be working on expanding the network while keeping the Instagram “we know and love”. If it sounds confusing on a practical level, here’s how we can put this announcement in perspective.

Unlike Flickr, Facebook didn’t miss out on mobile (its iPhone app is the most popular free app on the App Store, ever), but unlike Flickr, Facebook is also many experiences in one. Facebook is the social network, not just the photo network or the bookmark network. Facebook is none of them and all of them at the same time. And as such, Facebook understands that the mobile photo sharing aspect of the social network could be done better.

How better? Instagram better. Even without a business model – something the company has been criticized for not figuring out on day one – Instagram amassed more than 30 million users in roughly 2 years, and it has somehow redefined the way we think of photos shot quickly, modified, and shared on the go on multiple social networks. Photos that don’t require a sign up to be seen, but that do require registered users to “like” and comment. Photos that, even if not of the highest quality, still appeal to the mobile user who wants to touch up his picture of food or a concert with some nice, vintage-like filters. Instagram is fast, intuitive, and free to use for anyone.

Some are already comparing Instagram’s acquisition to Google buying YouTube years ago. I can see the similarities, but there are some differences to keep in mind. Whilst Google’s publicized core product, search, hasn’t directly benefitted from YouTube, Google’s real business, advertising, certainly has in some way. With the Instagram acquisition, I do believe Facebook knows the app is fascinating because it is an app, separate and fun to use, rather than a complicated interface for the big, large network with thousands of features. And I think Facebook could figure out a way to keep the essence of Instagram alive, at least from an interaction perspective, while altering the network in ways to bring tighter integration with Facebook profiles.

The obvious hypothesis is that Instagram could remain a separate product – maybe just rebranded “Instagram by Facebook” – to become the Facebook app for photos. Facebook already has a dedicated Messenger app for messages; they understand that Facebook is so complex and rich now, people want some experiences of it to become standalone, more intuitive products. Photos are perhaps the biggest experience of Facebook – well, aside from the concept of “friending” itself – and Facebook must have figured out mobile users want to be able to shoot, edit, and share in seconds. They also must have noticed how users liked Instagram’s self-contained approach to a feed of photos that tell stories without necessarily using text captions. So perhaps Facebook could leverage its most visual experience yet – the Timeline – to integrate Instagram in a way to ensure photos are automatically saved in a dedicated album, nicely laid out on Facebook.com, but also available as a separate, still Facebook-made feed that only displays photos.

The “Facebook app for photos”, indeed: allow users to easily migrate Instagram accounts to Facebook, turn old Instagram comments and likes into Facebook’s versions of the same things, allow users to enjoy Instagram as a way to a) post photos, b) share them publicly, and c) have a feed of photos from friends or people you follow. It helps that Facebook has already enabled Subscriptions, which could be translated to Instagram followers. The transition should be simple, technically speaking; Facebook could benefit from a product that already has some users that are sharing to Facebook anyway, and that seemingly like the whole idea of filters.

Facebook was already playing around with that idea, too.

But will the transition be simple from a conceptual perspective? As with most popular acquisitions these days, nerds – who tend to be early adopters of social products – react with outrage and disbelief to news like today’s one.

There are five stages of web grief:

  • Disbelief
  • Outrage
  • Data exporting
  • Account deletion
  • “Five best alternatives to [x]”

In two hours, we have already seen all these headlines. You can love or profoundly hate Facebook, and I’m no judge of your criticism for Zuckerberg’s company. I am just trying to make some sense out of this.

There are some people who fell in love with Instagram, and now don’t accept the fact the company “sold out” to Facebook. It’s an understandable sentiment, as Facebook clearly will try to do something to connect its network with Instagram, otherwise they wouldn’t spend $1 billion. These are the people that liked Instagram because it was a social, but intimate, fun experience to share photos. A separate network with very few features, a focus on photos, and a general feel of “independence” that contributed to its rise to 30 millions. We all root for the small guys to succeed in this era of recession and corporate acquisitions. These people don’t simply fear Instagram will lose its “cool” – they are genuinely concerned their data is going to be acquired by Facebook. That’s why Facebook must be careful in how they figure out a migration from Instagram to its large network. But as for the factors above, there’s no doubt Instagram will lose its product independence eventually.

Some people, however, are more judgmental. They seem to think that every business is a mission, and that we’re all in this intricate, complex Web labyrinth to change the world one app at a time. We are not. A very few people, the Steves and Bills of this modern age, are in for the long haul – to change the way we think, and the way we live through technology. But the majority of founders – even the most passionate ones – run businesses as they should: like a business. With real money, not just ideals, to administer at the end of each month. With employees to take care of and investors to respond to. With privacy concerns, legal departments, offices, salaries, support teams, and families waiting at home, wondering why you’re sweating so much for a website anyway. Instagram is a startup with 10 employees, two co-founders, a lot of users, and no business model to start making money. Facebook comes in and offers $1 billion. What is Instagram going to say, no?

I am not saying what Instagram did was “right”. Let’s get real, it’s not about “right” or “wrong”. It’s a business. And if the solution to this business happens to be a huge social network with lots of money in the bank, and possibly a decent existing structure to migrate our product without screwing our users too much, even better. Facebook and Instagram did the obvious thing: they understood they needed each other and got together. The outcome of this choice is more blurry for now, because while Instagram gets the money, Facebook will have to do things right and figure what makes Instagram great, keep it alive, and improve on it while further connecting it to Facebook. I do hope Instagram will be kept around for the long term.

As usual, the users decide. If you are using Instagram on a daily basis, and you are sending all your photos to Facebook, then maybe this announcement won’t change anything, and perhaps you’ll enjoy some new Facebook-only perks too. If you are concerned about privacy, think Instagram has no way to work as a Facebook product, or generally don’t like the idea of a “Facebook owned” service, then you are perfectly justified to delete your account.

But we should stop thinking about web services as experiences bound to stay independent to change the world, because that is a bubble. The obvious ending is what’s best for the business.

Instagram’s Rise To 30 Million Users Visualized

(Instagram’s growth. Click for full size.)

With the launch of the official Android app today, Instagram has released updated stats that show the stunning growth of the service over the past 18 months. It was only back in December 2011 that we reported 15 million users had signed up to Instagram; the growth rate of the service is accelerating, as the company announced 27 million users in mid-March, and 30 million users today. The Instagram Press Center reports additional numbers, including 1 billion photos uploaded so far, with 5 million photos each day and 575 likes per second on average.

In the past year, Instagram has added new designers to its relatively small team based in San Francisco, who helped revamping the iPhone app and worked on the launch of the Android client. More recently, Instagram started opening up its API to allow developers of other mobile applications to directly upload photos to Instagram – that was the case with Hipstamatic, and the company is keeping an eye on this API experiment to see if wider adoption among developers could lead to an even faster growth pace. The launch of Instagram for Android will surely help, as more than 430,000 users were already on the waiting list for the app.

Instagram Stats (April 2012)

  • 430K+ on Android Waiting List
  • 30 million+ Registered Users
  • 1 billion+ Photos Uploaded
  • 5 million+ Photos Per Day
  • 575 Likes Per Second
  • 81 Comments Per Second

Looking back at Instagram’s success over the past two years, it’s clear Instagram has become one of the fastest growing social networks that launched exclusively on iPhone. While many are wondering when the company will decide to monetize the service with advertising, more partnerships, or other plans, Instagram says they are actively considering more devices and platforms for the future.

Instagram’s New Experiment: Open Up The API for Third-Party Uploads

Hipstamatic, a photo sharing app for the iPhone that allows users to apply vintage/analog effects and filters to their photos, has become the first app to directly integrate with Instagram. The popular iPhone-only sharing service, now boasting over 27 million users and on the verge of releasing an Android app, has so far allowed third-party developers to integrate their apps with the Instagram API to only visualize a user’s photos or feed. The API hasn’t allowed for the creation of real Instagram clients for other devices, in that uploading could be done exclusively using Instagram’s own app.

Today, however, an update to Hipstamatic and a collaboration between the two services first reported by Fast Company might signal an important change in Instagram’s direction and nature as a photo sharing service. The new Hipstamatic, available now on the App Store, comes with a redesigned “HipstaShare” system to send photos to various social networks including Facebook, Twitter, and Flickr. Among the supported services, a new Instagram option now enables you to log into your Instagram account, and upload photos directly within Hipstamatic, without leaving the app. There is no “forwarding” of files to the Instagram app, nor does Hipstamatic asks you to download the Instagram app from the App Store – this is true uploading to Instagram done by a third-party, via the API.

Unlike most photo sharing apps these days, Hipstamatic puts great focus on recreating the analog experience of shooting photos and carefully selecting the equipment you’d like to shoot with. With a somewhat accurate representation of vintage films, lenses, camera cases, and flash units, Hipstamatic wants to appeal to that kind of userbase that is not simply interested in capturing a fleeing moment and share it in seconds; rather, as famous appearances on publications like The New York Times confirm, the Hipstamatic crowd is more of a passionate gathering of 4 million users looking to spend minutes, if not hours, trying to achieve the perfect setup for each occasion, spending one dollar at a time on in-app purchases that unlock different filters and “parts” of the cameras supported in Hipstamatic. Unlike Instagram or, say, Camera+, Hipstamatic isn’t built to shoot & share; the ultimate goal is undoubtedly sharing, but it’d be more appropriate to describe Hipstamatic’s workflow as “set up, shoot, then share”.

Hipstamatic seems to have realized, however, that sharing can’t be relegated to a simple accessory  that has a second place behind the app’s custom effects and unlockable items. Whilst in-app purchases and fancy graphics may have played an important role in driving Hipstamatic’s success so far, apps can’t go without a strong sharing and social foundation nowadays, and since its launch two years ago, Instagram has seen tremendous growth for being only an iPhone app. With this update, Instagram and Hipstamatic are doing a favor to each other: Instagram gets to test the waters with an API that now allows for uploading through other clients that support similar feature sets; Hipstamatic maintains its existing functionalities, but it adds a new social layer that plugs natively into the world’s hottest photo sharing startup.

Looking at the terms of the “deal” (I don’t think any revenue sharing is taking place between the two parties), it appears both sides got the perks they wanted. This native integration comes with an Instagram icon in Hipstamatic’s new sharing menu, which, when tapped, will let you log into your account. Once active, each “Hipstaprint” (another fancy name for photos) can be shared on a variety of networks, with Facebook even supporting friend tagging. You can upload multiple photos at once if you want, too. In the sharing panel, you can optionally decide to activate “equipment tagging” – this option will, alongside the client’s information, include #hashtags for the lens, film and other equipment that you use in your Hipstamatic camera.

On the Instagram’s side, things get a little more interesting. Hipstamatic photos get uploaded respecting Instagram’s photo sizes, and they get a border around the image to, I guess, indicate their “print” nature. Together with the title, Instagram will display the aforementioned tags for equipment, and a “Taken with Hipstamatic” link that, when tapped, will ask you to launch Hipstamatic. If you don’t have Hipstamatic installed on your iPhone, this link will take you to the App Store page for the app.

Overall, what really intrigues me about this collaboration isn’t the Hipstamatic update per se – version “250” of the app is solid and well-built, but I don’t use Hipstamatic myself on a regular basis, as I prefer more direct tools like Instagram, Camera+, or even the Facebook app for iOS. What I really think could be huge, both for the companies involved and the users, is the API that Hipstamatic is leveraging here. Hipstamatic is doing the right thing: sharing has become a fundamental part of the mobile photo taking process, and it would be foolish to ignore Instagram’s popularity and come up with a whole new network.

Instagram, on the other hand, is taking an interesting path (no pun intended) that, sometime down the road, might turn what was once an iPhone app into a de-facto option for all future social sharing implementations. A few months from now, would it be crazy to think Camera+ could integrate with Instagram to offer antive uploads? Or to imagine built-in support for Instagram photo uploads in, say, iOS, Twitter clients, and other photo apps? I don’t think so. Just as “taken with Hipstamatic” stands out in today’s Instagram feeds, “Upload to Instagram” doesn’t sound too absurd at this point.

Instagram 2.1 Released: Updated UI, Lux, New Sierra Filter

A major update to photo-sharing application Instagram was released today, and for the first time it includes new interface element designed by the extremely talented (and recently hired by Instagram) Tim Van Damme. Whilst the original Instagram launched a trend of “apps with a large action button in the bottom toolbar”, Instagram 2.1 has been refreshed to include a more standard – yet beautiful to look at – toolbar with icons to browse your feed, liked items, profile, and of course take a new picture. You can see more of Instagram’s new pixels over at Tim’s Dribbble.

The new Instagram also features a new filter, Sierra, and a photo enhancing system called Lux that, according to the company, will enable you to make your photos more vibrant with just one touch. This functionality reminds me of Camera+’s Clarity effect, and it’s interesting to see how Lux is meant to enhance the original look of a photo, not apply a vintage effect. I wonder if this will signal a change in the Instagram community’s overall trend towards heavily modified photos.

We’ve given you a new way to instantly transform the look and feel of your photos. In just one tap, Lux works its magic by making your photos more vibrant and bringing out details you couldn’t see before. Use it with a filter or without.

I’ve played around with the update, and it’s solid. The app seems a little faster, the new UI is very elegant, and I think the Lux effect is very promising in that it will help users avoid the need of applying effects to photos just to make them look “different” – I like how Lux focuses on making an iPhone’s default output simply better. Other improvements in this update include the possibility of tapping on a push notification to get directly to a photo, and an option to change your profile photo from your profile page.

Instagram 2.1 is available on the App Store.

Instagram Now Boasts 15 Million Users

Just a little over 2 months since it celebrated its 1 year anniversary and milestone of 10 million users, Instagram has today revealed that they now have 15 million users. The announcement was made by Kevin Systrom during his speech at LeWeb ‘11 today.

As the above graph demonstrates, Instagram has grown at a stunning pace, and continues to do so at an even more rapid rate. Systrom only recently revealed that Instagram had gained an additional 2 million members in the month of November alone.

Instagram is still a small operation with staff of only 10 people - but Systrom has revealed that they do have 2 staff members working on a (much anticipated) Android version of the app.

[Via The Next Web]

A Look At Instagram 2.0 Filters→

A Look At Instagram 2.0 Filters

Owen Billcliffe at my glass eye takes an in-depth look at the new filters introduced in Instagram 2.0, as well as the updated ones:

Instagram said that all the filters have been completely re-written to work with the new live preview system and to output far higher resolution images, and it seems to me the re-writes just haven’t nailed the original look. I have a feeling this may be for technical reasons, that the new engine for live preview just can’t support certain features like textures. I suppose it’s also possible the Instagram guys wanted to make some tweaks deliberately but if they did then that’s not cool in my opinion. Users preferring the social side may not mind much, but I had some favourite filters that just don’t feel the same at all and I know I’m not alone.

I don’t use Instagram as much as I’d like to, but I’ve noticed the same issue Owen has with the new filters – Instagram 1.0 had more “personality” in that developers weren’t afraid to have absurdly colorful, contrasty, washed out filters. As Gruber notes, that’s what made Instagram fun. The new filters are less washed out and contrasty, some look very similar to each other – you should take a look at Owen’s gallery with comparison shots before and after the upgrade.

The Instagram developers have a good track record with updates and I’m sure they’ll listen to feedback. Although I do wonder if these changes are somehow related to Apple’s upcoming CoreImage support in iOS 5.

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Instagram Hits 10 Million Users in 355 Days - A Brief Retrospective

The Instagram developers have announced their photo-sharing service has now 10 million registered users:

Last October, we launched Instagram live in the App Store. Today, less than one year later, we’re happy to announce that the Instagram community now consists of over 10 million registered users.

The first version of Instagram, which I reviewed here, was released on October 6th, 2010, exactly 355 days ago. Last week, Instagram released a major 2.0 upgrade, which includes live filters, and updated UI, and several optimizations to the code. Here’s a quick look back at Instagram’s history in the past 12 months:

- October 6th, 2010: Instagram released on the App Store.

- December 7th, 2010: Instagram gets inline viewer on Twitter.com.

- December 21st, 2010: Instagram reaches 1 million registered users.

- January 27th, 2011: Instagram 1.1 is out with hashtag support and some optimizations.

- January 28th, 2011: Twitterrific, a popular third-party Twitter client for the Mac and iOS, adds native Instagram support for photo URLs.

- February 8th, 2011: Instagram announces its official API.

- February 26th, 2011: The first results of Instagram’s API are in.

- March 10th, 2011: Flipboard, Apple’s iPad app of the year, adds native Instagram integration.

- March 11th, 2011: Instagram 1.5 brings new effects and News Feed.

- April 2nd, 2011: Here comes the first Instagram client for Mac based on the API.

- April 15th, 2011: Instagram 1.6 focuses on performances.

- May 16th, 2011: Instagram 1.7 gets a new profile view.

- May 23rd, 2011: Instagram announces 4.25 million users.

- May 26th, 2011: Instagram 1.8 improves the comment section.

- August 3rd, 2011: 150 million photos have been uploaded to Instagram.

- September 20th, 2011: Instagram 2.0 released.

- September 26th, 2o11: Instagram hits 10 million users.

From the timeline above, I had to exclude several of the minor updates Instagram released, or amazing third-party apps that plug into the service to extend its capabilities (not to mention celebrities and brands). And as with last year’s original release, Instagram is still an iPhone-only app.

Has there ever been an iPhone app with such terrific third-party and user support in just 355 days?