Posts tagged with "iPad Air 2"

Apple Debuts ‘Make Music’ Advert for the iPad Air 2

Coinciding with Sunday’s Grammy Awards, Apple debuted a new iPad Air 2 advert with a focus on music creation. Featuring recording artist Elliphant, producer Riton, DJ The Gaslamp Killer and director So Me, the advert is a 60 second montage of the ‘All or Nothing’ remix being written, produced, performed and filmed on the iPad Air 2.

iPad is changing how we live, work, and create more and more each day. For recording artist Elliphant, it’s liberating her to make music in a radical new way. And whether she’s writing lyrics at home or recording on the road, iPad has become an essential part of her process. It was even used by director So Me to shoot this film.

Like most of Apple’s recent adverts, they’ve set up a page on their website with more information about the advert and those featured in it. As noted on the page, the apps featured in this advert are GarageBand, iMPC Pro, NanoStudio, Serato Remote and Manual Camera.

We’ve embedded the advert below, but you can also view it on Apple’s website and on YouTube.
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iPad Air 2 Review: Why the iPad Became My Main Computer

My current iPad Home screen.

My current iPad Home screen.

Last week, I came across Kyle Vanhemert’s story for Wired about the iPad and pondered, with a bit of fascination and surprise, his conclusion that “nobody knows what the iPad is good for anymore”. In particular, two arguments from the piece stood out to me.

First, Vanhemert argues that iPhone software is unequivocally superior to iPad apps:

An iPad might still be the best option for idly surfing around the web. But if you want to look something up, the iPhone has a huge advantage: It’s right there in your pocket. Today’s iPhones are arguably better than the iPad for reading news and ebooks; they’ve got nice big screens but you can still hold them with one hand. iPhones are certainly better than iPads for taking and sharing photos, if not “enjoying” those photos, which isn’t really something people do anyway.

Then, he makes the case for MacBooks as portable devices that are more comfortable than iPads:

And while iPads are indeed easier to use than Macs in terms of the software they run, as physical devices to be held and manipulated, iPads are often more awkward. MacBooks effectively have built-in kickstands. They can balance on coffee tabs, laps, stomaches. They’re light enough that it isn’t burdensome to move them between these perches. By contrast, you always have to hold a tablet.

I don’t want to elaborate on the particulars of specific apps and use cases, but, in broad strokes, I disagree with the article’s overall assessment of iPads being better suited as “consumption” devices.1 While I see some good points in parts of the article’s thesis – that Apple has struggled to explain the iPad in many ways, for instance – the underlying characterization of the iPad experience strikes me as shortsighted and repetitive.

Therefore, three months after I bought an iPad Air 2 and three years into my iPad-as-a-computer experiment, I’d like to offer some thoughts on my current iPad setup and how the device has changed my computing habits.

Because not only do I know what the iPad is good for in my life – the iPad Air 2 finally let me replace my aging MacBook Air as my main computer.

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Apple Debuts ‘Change’ Advert for the iPad Air 2

Overnight Apple published a new advert for the iPad Air 2 called ‘Change’. Unlike their previous ‘Your Verse’ iPad adverts, which focused on how one person or small group used the iPad, this latest advert is a fast-paced montage of many different people using the iPad in many different ways.

Those apps featured in the advert include iStopMotion, AutoCAD 360, Molecules, Animation Creator HD, and many more. In fact along with the advert is a new page on Apple’s website that is dedicated to highlighting every single app that was featured in the advert.

You can view the advert on YouTube or on Apple’s website, as well as embedded below.

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