Posts tagged with "iPhone"

iPod Eclipse

Benedict Evans:

As music has moved on from the iPod, it has actually become much less important to the tech industry. With streaming and the decline of ownership, there are fewer barriers to switching service, and every device has a choice of music services, both from the platform owner (i.e. Apple/Google/Microsoft/Nokia etc) and as third-party apps. In effect,  music has become a commodity.

Compare this to dedicated eBook readers, which still have a feature that smartphones haven’t replicated (E Ink). The iPod didn’t have exclusive features that tied music (and customers) to the device; the built-in WiFi and cellular options of iPhones facilitated the rise of streaming services and access over ownership. The only iPod-only feature I can think about is storage in the 160 GB iPod Classic; millions of people just don’t need an iPod anymore.

For further evidence, look at Apple’s upcoming launches: iTunes Radio can be used on iPod touches connected to WiFi, but iPhones (and cellular iPads) can use it all the time.

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Apple Now Offering Free Downloads in the Apple Store App

Much like visiting Starbucks and picking up a free song, the Apple Store is now distributing their own freebies. This week it’s an app called Color Zen, which shows up in the Apple Store app alongside the store’s information. If you’re at home, the app just shows up in the list of things that Apple is currently featuring. Mark Gurman from 9to5Mac writes that it’s an incentive to get people to download the app.

We previously reported that Apple Store employees are instructed to install this application on a new iOS Device during Personal Setup (After a purchase). At an internal event in San Francisco last month, Tim Cook revealed that only a small percentage of Apple customers are aware of the app, but Cook wants to use the app as an element of his plan to boost iPhone sales in his stores.

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China Labor Watch Publishes Report With Mention Of New “Plastic iPhone”

MacRumors’ Erik Slivka:

Earlier today, labor rights group China Labor Watch issued a report making claims of poor working conditions at Apple’s assembly partner Pegatron.

The report, available as a PDF here, contains mentions of a new “low-priced” plastic iPhone that will “soon” released by Apple:

Pegatron (Shanghai) Ltd Co. is part of the Pegatron Group, which was a subsidiary of Pegatron Group until 2010. Pegatron primarily assembles cell phones and tablet PCs for Apple. Its assembled products include iPhone 4, iPhone 4s, iPhone 5, and low-priced plastic iPhones. Some of Pegatron’s major equipment, such as micro-computer and detection hosts, is provided by Apple.

In the report, a worker details the actual process of pasting protective film on the back of this unreleased iPhone:

Today’s work is to paste protective film on the iPhone’s plastic back cover to prevent it from being scratched on assembly lines. This iPhone model with a plastic cover will soon be released on the market by Apple. The task is pretty easy, and I was able to work independently after a five-minute instruction from a veteran employee. It took around a minute to paste protective film on one rear cover. The new cell phone has not yet been put into mass production, so quantity is not as important. This makes our job more slow paced than in departments that have begun mass production schedules.

The report also contains photos and details of poor working conditions at Pegatron, to which Apple has responded with an official statement. We’ve already outlined why it’d make sense for Apple to release a low-priced iPhone, and, at this point, several signs seem to be pointing to such a device coming out later this year.

 

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Capturing the Moon With an iPhone

One of the best methods of taking photos of stars, planets and satellites is with a webcam, like the old Toucam Pro, and processing with Registax. That’s not the easiest method though, and when you want photos of the moon, an iPhone does the job very well.

Jared Earle captures spectacular photographs of the moon by attaching an iPhone to a spotting scope with an interesting set of accessories and offers up some tips on how to get the perfect shot. So cool.

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Apple Airs New iPhone 5 Commercial: “Music Every Day”

Following the “Photos Every Day” commercial first aired last month, Apple today posted a new iPhone 5 ad called “Music Every Day”. As the name suggests, it is a follow-up to the previous commercial, this time with a focus on music.

Music Every Day doesn’t show music apps – instead it puts the spotlight on people enjoying music with their iPhones and Apple’s distinctive white earbuds. The commercial includes a variety of everyday situations – from exercising and waiting in line to a DJ set and a group of friends listening to music in their car. It’s not about the playback feature itself, it’s about music as a life companion.

Apple only briefly shows the iOS Music app in the commercial. The spotlight, unlike the Photos commercial, isn’t strictly on the iPhone’s display itself – rather, it emphasizes how music can seamlessly fit in our lives thanks to a device that’s often carried in a pocket, put on a table or outside of the shower, or shared with friends. The protagonist of the ad isn’t the iPhone per se: it’s people relying on it to enjoy their music.

The iPhone qualities that Apple subtly implies (intuitiveness of the interface, sound quality, portability) are important, but secondary. The voiceover sums it up at the end: “Every day, more people enjoy their music on the iPhone than any other phone”. With an elegant juxtaposition, the ad fades to black.

Apple hasn’t uploaded the new commercial to its website yet, but you can watch the official YouTube version below.

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Should Tech Giants Take Greater Measures Against Smartphone Theft?

Brian X. Chen of the New York Times writes:

In San Francisco last year, nearly half of all robberies involved a cellphone, up from 36 percent the year before; in Washington, cellphones were taken in 42 percent of robberies, a record. In New York, theft of iPhones and iPads last year accounted for 14 percent of all crimes.

Some compare the epidemic of phone theft to car theft, which was a rampant problem more than a decade ago until auto manufacturers improved antitheft technology.

Michael Bloomberg has blamed Apple products for growing crime rates in New York City before, noting that the devices are the preference of thieves looking to make a quick buck. The New York Times has been increasingly and consistently publishing coverage on growing concerns over the theft of personal devices, and now several news organizations have referred to the act of snatching an iPhone away as “Apple Picking.”

 Josh Harkinson of Mother Jones slammed wireless carriers for not doing enough to prevent smartphone thefts, asking why the phones couldn’t be tracked once they reach secondhand markets. Brian X. Chen does the same, but additionally asks why tech giants such as Apple aren’t doing more to curb thefts. San Francisco’s district attorney, George Gascón, says, “Unlike other types of crimes, this is a crime that could be easily fixed with a technological solution.”

Finding the specific accounts and highlighting individuals on Twitter would be invasive, but I do recall clear cases where those I’ve followed have had iPhones snatched out of their hands while simply leaving a bar. My campus email address is occasionally sent incident reports of parking lot thefts where iPhones are stolen from students after being confronted. It’s a real issue that’s not just happening in major metropolitan tech hubs. While carriers are jointly working together to track smartphone thefts with a national database, the IMEI (International Mobile Station Equipment Identity) number that identifies specific phones can be easily spoofed.

Many of those I follow have echoed requests for basic security precautions against thefts like this, such as requiring a password to power off iPhones so that features like Find My iPhone aren’t as easily combated by thieves. I think something as simple as that is smart, even if it’s a minor inconvenience for people who need to do so. We can argue that it is sole the responsibility of owners to hide their iPhones or be more discrete, but I do think tech giants should find ways make these kinds of thefts less lucrative. Thefts like this cost both consumers and local government — the NYPD even has their own division for responding to smartphone thefts. And no one should have to feel unsafe for taking a call or finding their way around town with their phones.

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Triage: My New Favorite Email App for iPhone

Triage is my new favorite email app for iPhone.

I’ve always had a tumultuous relationship with email clients on iOS. It used to be that Apple didn’t like third-party email clients on the App Store, until Sparrow came around. With its superior support for Gmail accounts and a faster workflow for managing the inbox on a daily basis, Sparrow convinced me – in spite of iOS’ limitations – to move away from Apple’s Mail, both on the Mac and iPhone. Until Google bought Sparrow, effectively stalling development on the iPhone and Mac and halting the iPad version’s release altogether. While Sparrow still works, I don’t feel comfortable relying on a product – for a key task such as email – that I know is going to be abandoned eventually. I stopped using Sparrow after it was acquired by Google.

I was back to Mail, and I wasn’t too thrilled about it. After upgrading to iOS 6 last year, I lamented numerous times how switching between Edge and 3G networks was worse than iOS 5, and how that behavior affected my Mail workflow due to another ridiculous change Apple made in iOS 6. Mail was my go-to client again, but I often ended up saving emails for later because I didn’t trust iOS 6 to correctly send my messages.

And then Google brought Gmail 2.0 to iOS, a much better version than the original app released in late 2011. I was eager to try out the new universal app with push notifications, once again moving with all my accounts from Apple Mail into a new home, cautiously hoping that would be the last time.

I’m still using Gmail for iOS, but there are some things I don’t like about it. Push notifications are useful, but I can’t stand the daily awkwardness with scrolling and funky text selections caused by Google’s reliance on embedded web views. Support for Gmail is solid and improving, but I miss the butter-smooth animations of Sparrow or, despite its flaws, Mail’s fluidity and native feel. I like Gmail for iOS, but I don’t love it.

Last month, I was sent a beta of Triage for iPhone, and a few hours into using it I knew that was it. That was the email app – not a client – that could allieviate my Gmail sorrows while showing a new way to process my inbox on an iPhone. Read more


Context

The iPhone does not know enough. Proper context will require data in many more dimensions, dimensions which can define the user and his state. Their sheer number will placate strenuous constraints on their size and energy consumption but demand ever more accurate data. It is not difficult to realize that sensors will ride the next wave of innovation in computing. These minuscule and sophisticated apparatus will usher in the age of personal data.

Great post by Amit Jain.

More sensors and new algorithms will make our devices more personal, context-aware, and versatile. Let’s keep in mind that, however, more always-on sensors will require Apple to make significant strides in another area.

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Apple Airs New iPhone Commercials: “Brilliant” and “Discover”

Earlier today, Apple aired two new iPhone commercials called Brilliant and Discover. The videos are available both on Apple’s website and YouTube channel.

Like Apple’s latest iPad ad campaign, the iPhone commercials focus on third-party apps with no narration, and just a series of words quickly shown on screen alongside apps/media available on iTunes. For “Brilliant”, the words are “sweet”, “rise” and “brilliant” and content includes Apple’s Cards app, UP, Passbook, MyScript Calculator, and Philips’ hue (Philips announced an SDK today as well). For “Discover” the words are “rock”, “sharp”, and “discover” and content includes GarageBand, Maps, Infinity Blade II, Cleartune, Solar Walk, Yelp, and Shazam.

You can watch the ads below. Read more