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Posts tagged with "iPhone"

iAds Twice as Effective as TV Says Apple, Campbell’s

A Nielsen study shows iPhone users are paying attention, while TV views – eh, not so much. iAds started around 7 months ago on our iDevices and now there are effectiveness studies showing up, this one from Campbell’s (the soup maker).

People exposed to one of Campbell’s iAds were more than twice as likely to recall it than those who had seen a Campbell’s TV ad. This five-week Nielsen study showed that consumers who saw an iAd remembered Campbell’s brand five times more often than TV ad respondents and the ad’s  message three times more often. iAd respondents were four times as likely to to purchase Campbell’s than the TV viewers. Users also liked the ad five times more than the TV commercial. Read more



Verizon To Throttle Data Speeds, Compress Images & Videos To Keep Its Network Up

Early reviews of the Verizon iPhone were clear about one point: it’s a great phone, but data is slower than AT&T’s network. The Verizon iPhone gathered good phone call points among reviewers, but each one of them mentioned the fact that, both in download and upload, AT&T was faster. And it looks like things are only getting worse.

As reported by BGR, to handle the flock of new iPhone users on its network Verizon will begin throttling data speeds for the top 5% data users:

Verizon Wireless strives to provide customers the best experience when using our network, a shared resource among tens of millions of customers. To help achieve this, if you use an extraordinary amount of data and fall within the top 5% of Verizon Wireless data users we may reduce your data throughput speeds periodically for the remainder of your then current and immediately following billing cycle to ensure high quality network performance for other users at locations and times of peak demand.

But it gets even worse than data throttling. To keep its network capacity at an optimal level for customers, Verizon will compress images and videos over the air (to save bandwidth) before they’re served to a device. Here’s what the PDF memo says:

These techniques include caching less data, using less capacity, and sizing the video more appropriately for the device. The optimization process is agnostic to the content itself and to the website that provides it. While we invest much effort to avoid changing text, image, and video files in the compression process and while any change to the file is likely to be indiscernible, the optimization process may minimally impact the appearance of the file as displayed on your device.

While it’s likely that these “optimizations” (we think “compressions” is a more appropriate term) will happen only during the first period of Verizon iPhone on sale, it’s still inconvenient for customers to not have access to high-quality media on 3G. Full excerpts and link to the PDF document available on BGR. Pre-orders of the Verizon iPhone went live last night.


Pre-Order’s for Verizon iPhone Now Live


As confirmed yesterday by Apple, Pre-Orders for the Verizon iPhone 4 are now live on Apple’s website here and also on Verizon’s site here.  Be quick though if you want one, demand is expected to be high and orders will be fulfilled on a first come, first served basis.

If you are purchasing from the Apple Store you have to be an existing Verizon user and you have to sign up to the two year contract.

For the full pricing details head over here.

UPDATE: People on Twitter are noting that the Verizon site is having difficulties and crashing. It’s really hit and miss, some on Twitter have had seamless experience, others having errors. Perhaps try the Apple site, no reports of it going down, also some are recommending to avoid Firefox which seems to be having issues with Verizon’s site.

UPDATE 2: More and more people are having troubles with Verizon pre-orders, some have then tried going through Apple and it has worked without issue. Highly recommend people to try through Apple here.

The Verizon iPhone 4 is being sold for $199 for the 16 GB model and $299 for the 32 GB model with a two-year contract. Sales in Apple retail stores and 2,000 Verizon Wireless stores will begin on Thursday, February 10th and 7 AM — just like AT&T did for the iPhone 4 last year.


iOS 4.3 To Be Released Within Two Weeks?

Rumors and nuggets of information circulating around the web seem to suggest that the next update to iOS, 4.3, will come within the next two weeks. These suggestions come from a few sources, from David Pogue to John Gruber and The Daily’s launch.

As 9to5Mac was able to pick up on, David Pogue’s review on the Verizon iPhone contained a snippet that was later updated and removed. It was the statement that AT&T’s iPhone will get the Hotspot feature on February 13, there was no insinuation by Pogue that this was his guess but just written plain out as a fact.

Read more


All the Verizon iPhone News From Today

So today has brought quite a bit of Verizon iPhone news, if you’ve struggled to keep up, this post has links to all our recent coverage. Plus there’s even more news after the break which includes information that Verizon is urging it’s staff not to buy the iPhone, you may need to save old voicemails if moving to the iPhone and Apple Stores adding antenna’s to boost Verizon reception inside.

Today

First Verizon iPhone Reviews Are In

Verizon Contact Transfer App for iPhone Now Available

Verizon iPhone Coming to Best Buy on February 10

Apple Confirms Verizon iPhone Available for Pre-Order Tomorrow

Previously

iPhone 4 Cases Now Available On Verizon’s Website

iTunes 10.1.2 Now Available, Adds CDMA iPhone Compatibility

Verizon iPhone Plans Now Live on Apple.com

AT&T and Verizon Finally Together In Apple’s New Ad

Read more


First Verizon iPhone Reviews Are In

It begins. The usual TechCrunch, Walt Mossberg and Engadget got their Verizon iPhone units and have just posted reviews online. A few interesting quotes about sound and call quality:

Mossberg:

Calls on the Verizon unit were mostly crisp and clear, including speakerphone calls and those made over my car’s Bluetooth connection. On my first full day of testing, I did have several Verizon calls that dropped out for a few seconds, before recovering. Apple attributed this to a very minor glitch I’d encountered in my initial setup of the phone and urged me to reboot it. I did and suffered no more momentary dropouts.

TechCrunch: (MG Siegler)

This Verizon version of the iPhone 4 seems to have none of the same antenna issues. Try as I might, using the “death grip” and every other grip I can actually do, I can no longer reproduce the same attenuation problem that the previous iPhone 4 model had. I death grip the thing, and no bars drop. More importantly, calls don’t drop and data doesn’t stop. Again, Apple won’t comment, but problem, apparently, solved.

Engadget: (Joshua Topolsky)

So, does the phone exhibit more favorable behavior in regards to dropped / failed calls? The answer is yes – with a caveat. We had many, many perfectly connected and sustained calls while on the Verizon iPhone (many times during testing we actually had to switch from our AT&T device to the Verizon device just to complete the call). After a couple of days of use, the fear that normally sets in about five minutes into a connected call with an AT&T iPhone all but disappeared, and we found ourselves wanting to have longer talks and not worrying so much about the potential for dropped and interrupted calls.

But on to that caveat. While the phone did connect much more reliably and consistently, it wasn’t impervious to broken connections and sound quality issues. In areas where we had a weak signal, or when moving around, we experienced call interference (our callers noted this as well), and in two instances, we did drop a call when moving from one place to another (clearly an area with less Verizon juice).

So it seems like Antennagate is officially a thing of the past, some dropped calls were experienced, but it depends on your area. No surprise there. It’s just the same iPhone 4 on a different carrier, which means a great device on the network people were waiting for.


Verizon Contact Transfer App for iPhone Now Available

As noted by TiPB, Verizon has released a first version of its Contact Transfer app in the App Store. The free iPhone app, which only works with Verizon iPhones and won’t do anything on your AT&T device, can import contacts from your previous Verizon phone using the external Backup Assistant service.

This application is only for Verizon wireless users. Download the free application to transfer your contacts from your Backup Assistant device to your new device. All your contacts will be transferred to your new device with in minutes.

Backup Assistant is the service Verizon uses to let customers save their contacts in the cloud and easily restore them on any device. The iPhone version will behave just like you’d expect from a Verizon handsets, although I guess for Mac users it should be simpler to just sync their Address Book using iTunes. Or, if you’re a MobileMe subscriber, activate contact syncing over the air. Still, if you happen to have an old Verizon phone and you never backed up your contacts to the desktop, this app might help during the process.


MyWi “On Demand” Now Available, Brings Smart Hotspot to iOS

MyWi, a popular app available in Cydia that allows users to turn their 3G-capable devices into mobile hotspots for internet tethering, was updated today to include a new functionality the Intelliborn developers call “On Demand”. The new feature, which can be unlocked for $4.99 following the $19.99 app purchase, allows iPhones and iPads to “understand” when the mobile hotspot feature needs to be activated, or disabled.

A problem with mobile hotspots on the iPhone, in fact, is that you can’t specify settings for when a WiFi connection becomes available and you can stop tethering to other devices. The new MyWi On Demand connects when you need it, and shuts down when you don’t. After the usual pairing session between the hotspot device (say, the iPhone) and a non-3G device like your iPad WiFi, the iPad will automatically join the internet connection shared by MyWi when no other option is available, and disconnect from MyWi when another connection is found (your home wireless connection, for example). The system is pretty smart and useful, especially considering that it easily lets you save dozens of MBs of data.

More details on MyWi On Demand can be found here, and you can check out the promo video below. Apple’s next major update to iOS, version 4.3, will introduce a similar functionality called “Personal Hotspot” that enables users to turn their iPhones into portable hotspots to share an internet connection. Read more