Posts tagged with "iPhone"

iPhone and iPad Changing People’s Reading Habits

Read It Later, the Instapaper-esque service for saving articles for later consumption has released some fascinating information on how users of the service, depending on the device used, have very different reading habits.

Posted on their blog they reveal that content is encountered pretty much constantly throughout the day, with only a slight drop after work finishes at around 5PM. As for when articles are read, those who use the computer have two key periods, during work at 8AM – 4PM and during the night at 6PM – 9PM with a slightly higher peak during which articles are read.

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AT&T’s New iPhone Commercial Is About Old Tricks

With Verizon airing minimal yet emotionally powerful iPhone commercials to feature the product (they don’t even have to mention the name “iPhone” in the ads) that’s launching on their network on February 10th, you’d think AT&T would come up with something of a little more impact than the usual “talk and surf the web at the same time” story.

Well, apparently they still think that’s all they can have in their commercials. Personally, I think that while it’s incredibly cool to be able to have a phone call and use a browser at the same time, I can’t remember a single situation where I found myself needing to do that. It’s cool and it’s there, but it’s old stuff we know and, quite possibly, never used as much as AT&T wants us to.

As 9to5mac says, maybe it’s too late. Read more

#MacStoriesDeals - Friday

Thanks again to AppShopper.com and MacAppDeals.com for helping me find great deals for our readers! Here’s today’s deals on iOS, Mac, and Mac App Store apps that are on sale for a limited time, so get ‘em while they’re hot! Read more

iPod Touch Turned Into DIY Phone With Original Packaging

Lifehacker has a knack for showcasing crazy DIY projects like this one: an iPod touch turned pPhone (p is for plastic) thanks to Apple’s original packaging. By coordinating a pair headphones to create an earpiece, he uses VoIP to make calls over WiFi, and some creative modding to get his solution to work as third party microphones crapped out or simply didn’t function. We think it’s a great idea: you have a free hardcover case on the cheap, and you’re not paying a contract with AT&T or Verizon. All that’s left is to draw the Apple logo on the back with a sharpie.

Also: I wish I was born with those amazing headphone tying skills.

[Lifehacker via TUAW]

OneLessDrop: Keep Cables From Sliding Off Your Desk

Annoying scenario I experience every single day: my MacBook Pro is on my desk. It’s charging. The iPhone is on the desk as well, charging. Something happens – like my dog, walking under my desk and touching the cables – and boom: the iPhone drops off my desk while still attached to the cable, my MacBook disconnects from the MagSafe. This is very, very annoying. And you know, the iPhone might break, too.

OneLessDrop is an interesting Kickstarter project that’s aimed at keeping your cables in place, avoiding the risk of letting them slide off your desk or coffee table. The widget is made of recycled aluminum (we approve) and has enough room for supporting iOS cables, or the usual MagSafe power cord. It looks very nice (at least from the mockups posted on Kickstarter) and pledges start at $25 with free shipping in the US.

OneLessDrop is a solid block of recycled and recyclable aluminum - made from things like discarded wheels and engine blocks. Once extruded to shape, each OneLessDrop is hand finished (brushing or blasted finish TBD), then anodized for durability. Non-slip pads OneLessDrop ample grip.

Demo video is available on the Kickstarter page, together with more photos and a detailed description from the creator of the OneLessDrop. [via The Brooks Review]

Verizon iPhone Pre-Orders Break Sales Record In 2 Hours

We don’t know how many Verizon iPhones were available for pre-order last night, but Verizon Wireless has just announced that they break any previous sales record in 2 hours. This is a new record in Verizon’s online pre-order history, and the company seems to be pretty pleased with the results:

In just our first two hours, we had already sold more phones than any first day launch in our history.

Press release embedded below. [via Engadget]

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#MacStoriesDeals - Thursday

All this bad weather in the US must be keeping App devs from dropping their prices! Here’s today’s deals on iOS, Mac, and Mac App Store apps that are on sale for a limited time, so get ‘em while they’re hot! Read more

iAds Twice as Effective as TV Says Apple, Campbell’s

A Nielsen study shows iPhone users are paying attention, while TV views – eh, not so much. iAds started around 7 months ago on our iDevices and now there are effectiveness studies showing up, this one from Campbell’s (the soup maker).

People exposed to one of Campbell’s iAds were more than twice as likely to recall it than those who had seen a Campbell’s TV ad. This five-week Nielsen study showed that consumers who saw an iAd remembered Campbell’s brand five times more often than TV ad respondents and the ad’s  message three times more often. iAd respondents were four times as likely to to purchase Campbell’s than the TV viewers. Users also liked the ad five times more than the TV commercial. Read more