Becky Hansmeyer started building Snapthread to combine Snapchat videos. What she ended up creating is an elegant way to combine Live Photos and videos into short movies that are greater than the sum of their parts and perfect for sharing with friends and family.

What I love about the origin story of Snapthread is how much the app changed from its inception to launch, yet how close the resulting app remains to Hansmeyer’s original vision. That’s because at its core is a great idea: creating a better way to share life’s fleeting moments.

With version 1.5, Snapthread has grown into a mini iPhone video studio with a focus on making it as quick and simple as possible to assemble a video from several Live Photos or standard videos. The approach is smart. It’s easy to get caught up in filters, effects, and transitions when you’re editing video. There’s a place for that sort of app, and Snapthread lets you add things like a title card and overlay music, but what I like most about it is that the app’s focus on the basics prevents me from obsessing about my creation. It’s a design choice that makes me far more likely to create and share a clip.

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