Posts tagged with "music"

Apple Music, Exclusive Extras, and Merch

Apple and Billie Eilish, whose highly anticipated album WHEN WE ALL FALL ASLEEP, WHERE DO WE GO? (out March 29) has set a new record for pre-adds on Apple Music, have launched an interesting new kind of partnership on the company’s streaming service. At this link (which is not the same as the standard artist page for Billie Eilish on Apple Music), you’ll find a custom page featuring an exclusive music video for you should see me in a crown, the upcoming album that you can pre-add to your library, an Essentials playlist for Billie Eilish’s previous hits, two Beats 1 interviews, and, for the first time on Apple Music (that I can recall), a link to buy a limited edition merch collection.

The merch drop is available at this page, which is a Shopify store with Apple Music branding that offers a t-shirt and hoodie designed by streetwear artist Don C, featuring Takashi Murakami’s artwork from the aforementioned music video. The purchase flow features Apple Pay support; both the website and email receipts contain links to watch the video, pre-add the album, and listen to the Essentials playlist on Apple Music.

For a while now, I’ve been arguing that Apple Music should offer the ability to buy exclusive merch and concert tickets to support your favorite artists without leaving the app. The move would fit nicely with Apple’s growing focus on services (you have to assume the company would take a cut from every transaction), it would increase the lock-in aspect of Apple Music (because you can only get those exclusive extras on Apple’s service), and it would provide artists with an integrated, more effective solution to connect with fans directly than yet another attempt at social networking.

This collaboration with Billie Eilish feels like a first step in that direction, with Apple actively promoting the limited edition sale and embedding different types of exclusive content (video, merch, Beats 1 interviews) in a single custom page. I wouldn’t be surprised if Apple continues to test this approach with a handful of other artists who have major releases coming up in 2019.

A Peek Inside Apple’s Music Apps Studio→

In celebration of Garageband’s 15th anniversary this year, Rolling Stone was granted special access to the studio where Apple’s music apps come to life. If I had one major takeaway from the article, it would be that the amount of thought and effort Apple’s team expends in Garageband’s development is remarkable. Rolling Stone’s Amy Wang writes:

In the first media visit Apple has ever allowed to its under-the-radar Music Apps studio, the team of engineers showed Rolling Stone how the creation process for Garageband’s two types of sounds — synthetic and “real” — can span weeks or sometimes months per instrument, with new hurdles at every turn. Synthesized sounds (i.e. the type of obviously artificial notes often heard in EDM) are made from code and tweaked by code; “real” sounds have to be recorded in a drop-dead-silent studio setting, dozens of times, then pieced together like patchwork to form single perfect notes, one by one.

Some instruments are extra excruciating. In the digital reproduction of an American upright bass, a player in the studio plucks a string, holds his breath for seven seconds to ensure there’s no extra noise on the recording whatsoever as the note shivers into the air (engineers have custom-coded an app to time the duration precisely), and repeats the endeavor at different finger positions, volumes and pressures, day in and day out. After wheeling each of the cavalcade of instruments out of the studio, the team pores over the hundreds of recordings to pick out the best. When adding a suite of East Asian instruments in a recent product update, the engineers consulted with designers across the world to pick out the specific color of wood and font of a poem that would make a Chinese guzheng appear the most authentic. Engineers also constantly browse music-making forums for complaints, suggestions and thoughts on what to tweak next.

Garageband’s continued development over such a long period of time is a testament to music’s importance to Apple, a point that’s reinforced several times in the full article.

Besides highlighting the work that goes into making Garageband a better tool for creators, one other interesting tidbit from the article involves Apple’s future direction for the app:

“Without getting into specifics, I think machine learning — as in, systems and software that will enable more ability to help anticipate what someone wants to do — will be of value,” [Phil] Schiller says about what’s in the works.

Perhaps before the year’s out we’ll see the fruits of Apple’s efforts to apply machine learning to music creation.

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Soor: A Third-Party Apple Music Client for iPhone

Soor, a third-party client for Apple Music created by indie developer Tanmay Sonawane, is based upon a fascinating premise: unlike other standalone music players for iPhone, Soor works with Apple’s native MusicKit API, enabling direct integration with Apple Music; unlike Apple’s Music app though, Soor prioritizes one-handed gestures, user customization, and a single-page design that packs multiple sections into one view. In theory, Soor should be the optimal blend of two different worlds – a third-party music player with its own aesthetic and stylistic choices combined with Apple Music data and the service’s vast streaming catalog. In practice, while Soor has some solid ideas I’d like to see in Apple Music too, and despite its intriguing visual design, the app doesn’t qualify as a complete replacement for the Music app on iPhone.

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Apple Music Wrapped: A Shortcut to Visualize Your Most Listened Songs, Artists, and Genres of the Year

When Spotify was my music streaming service of choice, one of the features I really liked was its personalized Wrapped report generated at the end of the year. I’ve always been a fan of geeky annual reports and stats about the usage of any given web service – be it Spotify, Pocket, or Toggl. I appreciate a detailed look at 12 months of collected data to gain some insight into my habits and patterns.

I’ve always been annoyed by the lack of a similar feature in Apple Music; I’m surprised that Apple still hasn’t added a native “Year in Review” option – a baffling omission given how the company is already collecting all of the necessary data points in the cloud. Official “Apple Music Wrapped” functionality would bolster the service’s catalog of personalized features, providing users with a “reward” at the end of the year in the form of reports and playlists to help them rediscover what they listened to over the past year.

But Apple doesn’t seem interested in adding this feature to Apple Music, so I decided to build my own using Shortcuts. The result is the most complex shortcut I’ve ever created comprising over 540 actions. It’s not perfect due to the limitations of iOS and Shortcuts, but it’s the closest I was able to come to replicating Spotify’s excellent Wrapped feature.

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Apple Music’s Connect Feature Is Shutting Down

Apple Music Connect, which once had a tab to itself in Apple’s Music app, was a multimedia feed of artist-submitted posts that debuted with the company’s music streaming service. The feature never really got traction after an initial flurry of posts by artists, and in the latest versions of Apple Music and iTunes, it was buried at the bottom of the ‘For You’ section and on individual artists’ pages.

According to Zac Hall at 9to5Mac, artists were contacted by Apple today with news that the company is ending Connect, which is backed up by a support page also cited by Hall. As of today, artists can no longer post Connect content, and existing posts are no longer visible in the Music app or iTunes. However, Apple also told artists that previously-uploaded content would remain available until May 24, 2019, via search.

Connect content appears in the 'More' section of search results.

Connect content appears in the ‘More’ section of search results.

Based on searches of artists who I recalled having participated in Connect, it looks as though that content is included in the ‘More’ section of search results. Presented outside the context of an explanatory post, some of the material, like U2’s tour of its eXPERIENCE VR bus in the screenshots above, feels out of place. However, I’m glad Apple has chosen to preserve Connect content for the time being because it also included things like alternate versions of songs and other material that is valued by fans. Hopefully, the best of that content will surface elsewhere for fans to enjoy.

Connect wasn’t Apple’s first attempt to bring music fans and artists together. Ping, Apple’s attempt at a music-themed social network that NPR called one of the worst ideas of 2010, failed more swiftly than Connect. The third try may be the charm, however. With iOS 11, Apple introduced the ability to follow friends as a way to discover new music, which has been met with greater acceptance by users.

Djay 3.0 Debuts as a Free, Universal App with a Subscription Option for Pro Features

During the October iPad Pro event in Brooklyn, New York, Apple briefly showed off an upcoming version of djay by Algoriddim. Today, djay 3.0 was released on the App Store as a universal app that’s free to download with premium features available as a subscription.

Previously, Algoriddim offered free and paid iPhone apps as well as separate paid iPad apps. Add-ons like audio effects and skins were available separately as In-App Purchases. Algoriddim also offered a video mixing app called vjay. Today’s launch of version 3.0 consolidates all of those apps into one with a simplified pricing model.

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Spotify Debuts on Apple Watch, Promising Advanced Features Still to Come

The latest version of Spotify for iOS has been released, and it includes the music player’s first Apple Watch app. The App Store release notes stress this is merely a “first version” of the Watch app, which is reassuring considering how limited the app is now.

Spotify’s Watch app currently serves as a way to start playback of recently played music, and control that playback via play/pause, skip, and volume controls. You can also choose a connected device to send music to, and like a song to add it to your collection. And that’s it.

As a 1.0, Spotify’s Watch app covers the basics well. I’m especially pleased that volume control via the Digital Crown is enabled here. Spotify has designed its own custom volume indicator, visualized as a vertical dotted line in the upper right corner of the screen, and it’s especially satisfying to see each area of the line fill in sync with the haptic clicks of the Series 4 Watch’s Digital Crown.

One strikingly disappointing oversight is that Spotify isn’t optimized for the new 40 and 44mm Series 4 displays, as you’ll notice in the framed images above. Launching two months after new devices debut, but without support for those devices, is not a good look. I’m hopeful we won’t have to wait long for that issue to be remedied, though. In its announcement post for the Watch app, Spotify candidly acknowledged that there’s plenty more work to be done to create the best Watch experience – “we have many exciting things coming up —including the ability to listen to your music and podcasts offline.” Surely support for modern Watch displays is one of those ‘exciting things.’

Apple Completes Acquisition of Shazam→

Late last year, Apple announced that it had agreed to purchase Shazam, the music-discovery service. The acquisition was held up for a time by an investigation by the European Commission, which ultimately said the deal is not anti-competitive and could go forward. Today Apple announced that the deal had been completed.

In a press release, Apple said:

Shazam has been downloaded over 1 billion times around the world, and users identify songs using the Shazam app over 20 million times each day. With pioneering innovation in music identification, Shazam helps people discover, interact with and share video, audio or printed content across devices and mediums — and allows music fans to follow their favorite artists and share in the thrill of discovery.

Apple also announced that Shazam would soon be offered ad-free to all users.

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